ADFEST 2025

CRAFT@ADFEST 18-19 CREATIVE@ADFEST 20-21

PROGRAM

/ THURSDAY 20 MARCH

/ FRIDAY 21 MARCH

/ SATURDAY 22 MARCH

/ 3-Day Program

/ WORLD PRODUCERS SUMMIT

ADFEST 2025 PROGRAM

THURSDAY 20 MARCH

10.05-10.40

Where Worlds Collide
Guan Hin Tay
The One Club for Creativity

10.40-11.15

AI is Shit
Christian Greet
Cirkus

11.15-11.50

Creative Expression of
Cultural Collision
Seiya Matsumiya
Erik Reiff
Black Cat White Cat Music

9.00-11.30 BREAKOUT STAGE:
INNOVA Lotus
Shortlists
Presentation

11.50-12.25

Buying and Selling an Agency:
The Ultimate Creative & Commercial Collision!
George Kypraios, Yefira Group
Randy Duax, Stagwell Asia Pacific
Emma Daines, Fin Design + Effects
Dissara Udomdej, Yell Bangkok
Moderated by Rob Sherlock, Yefira Group

12.25-13.00

When Sound Meets Vision
David Guerrero, BBDO Guerrero
Nick Wood, Syn Music

13.00-14.30

Lunch

14.30-15.05

Drowning in Content: Embracing the
Era of Abundance
Alexei Golob
Paul Copeland
The Mill

15.05-15.40

What Happens When
Generational and Cultural
Norms Collide?
Siddhi Yadav Machado
Moderated by Valerie Madon
McCann Worldgroup

15.40-16.15

Logic to Magic:
The Alchemy of
Technology and Creativity.
Thomas Hongtack Kim
Paulus

16.15-16.50

When Bravery and
Business Collide
Carlos Camacho
Belynda Sim-Mak
GUT Asia

16.50-17.25

The Power of Fast,
Flawed and Fierce Content Pei Ling Ho
Publicis Chemistry

13.00-15.30

PRE-REGISTRATION REQUIRED

PATTAYA 3:

World
Producers
Summit
Steve Davies
APA

14.00-17.30
BREAKOUT STAGE:
INNOVA Lotus &
Lotus Roots
Screening

15.40-16.40

PRE-REGISTRATION REQUIRED

PATTAYA 3:

Connecting Producers
In Asia:
Unlocking
Production
Collaboration
Opportunities
Lien Dang
Yann Williot
ME Group

17.25

WELCOME PARTY
@ INFINI POOL, GRAND WING

FRIDAY 21 MARCH

10.05-10.40

The Alchemy of Immersion: Blending Technology to Create Magic with Meaning
Ty Curtis
Activate Studios

10.40-11.15

A Creative, A Gaming Expert
and A Strategist
Agree to Disagree.
Nicole Ingra, Ingra Labs
Rey Tiempo, MINOTAUR
Felipe Franco, FF&Co

11.15-11.50

Real-Time Brands:
Now or Never
Herbert Pradjaja
Kryse Ynieto
Monks

11.50-13.00

Short Films for
ADFEST 2025 by
the Fabulous Five
Moderated by
Wuthisak Anarnkaporn

11.00-11.45
BREAKOUT STAGE:

Juries Insights Digital & Social/
Digital Craft/
Mobile

11.30-13.00

PRE-REGISTRATION REQUIRED

PATTAYA 3:

AI x Reels
Workshop
Arthit Naidu
Napapatch Kantasil
Larry Lim
Meta

12.00-12.45
BREAKOUT STAGE:

Juries Insights Design/
Print & Outdoor
Craft

13.00-14.30

Lunch

14.30-15.05

The Beauty of Commonalities:
The Secret Behind
Distinctive Ideas
Taro Taniwaki
Vimoha Bagla
Hakuhodo

15.05-15.40

What Are We Drawing?
Yun Jeong Jang
Cheil Worldwide

15.40-16.15

The Missing Link: How
GenA.I. Augments Creativity
and Impactful Advertising.
Max Lederer
Jung von Matt

16.15-16.50

TO BE ANNOUNCED

16.50-17.25

The Surreal World:
Why Comedy Is
Thailand’s Secret Weapon
Thasorn Boonyanate,
BBDO Bangkok
Moderated by Jamie Madge, shots

14.30-16.00

PRE-REGISTRATION REQUIRED

PATTAYA 3:

Culture, Context, Curation & Craft: Unlocking the Formula for Brand Music Success
Christian Mix-Linzer
Emika Kusunoki
Ian Nagano
Tracks & Fields

BREAKOUT STAGE:
Juries Insights

14.30-15.15
Film Craft/
New Director

15.30-16.15
Brand Experience/
Commerce/
Direct
16.30-17.15
Entertainment/
Media/PR

17.25-18.00

Coffee Break

18.00

AWARD PRESENTATION	Brand Experience Lotus
Chairman’s Address	Commerce Lotus
Digital & Social Lotus	Direct Lotus
Digital Craft Lotus	Media Lotus
Mobile Lotus	PR Lotus
Print & Outdoor Craft Lotus	Entertainment Lotus
Design Lotus	New Director Lotus (Inc. Fabulous Five)
	Film Craft Lotus

SATURDAY 22 MARCH

10.05-10.40

When Cultures Collide: Reinventing "Cool Japan" Through Diverse Perspectives
Mike Sunda
PUSH

10.40-11.15

Creative Opportunity in Saudi Arabia: Is it for real?
Julian Boulding, thenetworkone
Fadi Mroue, Creative Labs
Heide Cohu,
Studio of Art and Commerce

11.15-13.00

Dentsu Presents
Young Lotus Workshop 2025:
The Collision of Creativity,
Creativity++
Alice Chou
Hitoshi Hamaguchi

10.00-13.00

PRE-REGISTRATION REQUIRED

PATTAYA 3:

How to Master
Duration:
6 seconds to
600 seconds
Vishal Sagar Black White Grey

11.00-12.00

PRE-REGISTRATION REQUIRED

PATTAYA 6:

Strategy Isn't the Enemy: How to Elevate Creativity & Deliver Results
Nicole Ingra Ingra Labs

BREAKOUT STAGE:
Juries Insights

10.00-10.45
Film/Outdoor/
Press/
Radio & Audio
11.00-11.45
Creative Strategy/
Effective/
INNOVA/
Sustainable 12.00-12.45
Lotus Roots

13.00-14.30

Lunch

14.30-15.05

15.05-15.40

15.40-16.15

16.15-16.50

16.50-17.25

TO BE ANNOUNCED
Susan Credle
Grand Jury President

13.00-18.00
BREAKOUT STAGE:
Winners Showcase
Brand Experience/
Commerce/
Design/
Digital & Social/
Digital Craft/
Direct/
Entertainment/
Film Craft/
Media/
Mobile/
New Director/
PR/
Print & Outdoor
Craft

14.30-17.30

PRE-REGISTRATION REQUIRED

PATTAYA 6:
Shape My Portfolio
Powered by
McCann Worldgroup

17.25-18.00

Coffee Break

18.00-20.00

AWARD PRESENTATION	Creative Strategy Lotus
Young Lotus	Effective Lotus
Outdoor Lotus	Sustainable Lotus
Press Lotus	INNOVA Lotus
Radio & Audio Lotus	Lotus Roots
Film Lotus	Special Awards

20.00

AFTER PARTY @ INFINI POOL, BEACH WING

THURSDAY 20 MARCH

10.05-10.40

Where Worlds Collide
Guan Hin Tay
The One Club for Creativity

10.40-11.15

AI is Shit
Christian Greet
Cirkus

11.15-11.50

Creative Expression of
Cultural Collision
Seiya Matsumiya
Erik Reiff
Black Cat White Cat Music

9.00-11.30 BREAKOUT STAGE:
INNOVA Lotus
Shortlists
Presentation

11.50-12.25

12.25-13.00

When Sound Meets Vision
David Guerrero, BBDO Guerrero
Nick Wood, Syn Music

13.00-14.30

Lunch

14.30-15.05

Drowning in Content: Embracing the
Era of Abundance
Alexei Golob
Paul Copeland
The Mill

15.05-15.40

What Happens When
Generational and Cultural
Norms Collide?
Siddhi Yadav Machado
Moderated by Valerie Madon
McCann Worldgroup

15.40-16.15

Logic to Magic:
The Alchemy of
Technology and Creativity.
Thomas Hongtack Kim
Paulus

16.15-16.50

When Bravery and
Business Collide
Carlos Camacho
Belynda Sim-Mak
GUT Asia

16.50-17.25

The Power of Fast,
Flawed and Fierce Content Pei Ling Ho
Publicis Chemistry

13.00-15.30

PRE-REGISTRATION REQUIRED

PATTAYA 3:

World
Producers
Summit
Steve Davies
APA

14.00-17.30
BREAKOUT STAGE:
INNOVA Lotus &
Lotus Roots
Screening

15.40-16.40

PRE-REGISTRATION REQUIRED

PATTAYA 3:

Connecting Producers
In Asia:
Unlocking
Production
Collaboration
Opportunities
Lien Dang
Yann Williot
ME Group

17.25

WELCOME PARTY
@ INFINI POOL, GRAND WING

FRIDAY 21 MARCH

10.05-10.40

The Alchemy of Immersion: Blending Technology to Create Magic with Meaning
Ty Curtis
Activate Studios

10.40-11.15

A Creative, A Gaming Expert
and A Strategist
Agree to Disagree.
Nicole Ingra, Ingra Labs
Rey Tiempo, MINOTAUR
Felipe Franco, FF&Co

11.15-11.50

Real-Time Brands:
Now or Never
Herbert Pradjaja
Kryse Ynieto
Monks

11.50-13.00

Short Films for
ADFEST 2025 by
the Fabulous Five
Moderated by
Wuthisak Anarnkaporn

11.00-11.45
BREAKOUT STAGE:

Juries Insights Digital & Social/
Digital Craft/
Mobile

11.30-13.00

PRE-REGISTRATION REQUIRED

PATTAYA 3:

AI x Reels
Workshop
Arthit Naidu
Napapatch Kantasil
Larry Lim
Meta

12.00-12.45
BREAKOUT STAGE:

Juries Insights Design/
Print & Outdoor
Craft

13.00-14.30

Lunch

14.30-15.05

The Beauty of Commonalities:
The Secret Behind
Distinctive Ideas
Taro Taniwaki
Vimoha Bagla
Hakuhodo

15.05-15.40

What Are We Drawing?
Yun Jeong Jang
Cheil Worldwide

15.40-16.15

The Missing Link: How
GenA.I. Augments Creativity
and Impactful Advertising.
Max Lederer
Jung von Matt

16.15-16.50

TO BE ANNOUNCED

16.50-17.25

The Surreal World:
Why Comedy Is
Thailand’s Secret Weapon
Thasorn Boonyanate,
BBDO Bangkok
Moderated by Jamie Madge, shots

14.30-16.00

PRE-REGISTRATION REQUIRED

PATTAYA 3:

17.25-18.00

Coffee Break

18.00

AWARD PRESENTATION	Brand Experience Lotus
Chairman’s Address	Commerce Lotus
Digital & Social Lotus	Direct Lotus
Digital Craft Lotus	Media Lotus
Mobile Lotus	PR Lotus
Print & Outdoor Craft Lotus	Entertainment Lotus
Design Lotus	New Director Lotus (Inc. Fabulous Five)
	Film Craft Lotus

SATURDAY 22 MARCH

10.05-10.40

When Cultures Collide: Reinventing "Cool Japan" Through Diverse Perspectives
Mike Sunda
PUSH

10.40-11.15

Creative Opportunity in Saudi Arabia: Is it for real?
Julian Boulding, thenetworkone
Fadi Mroue, Creative Labs
Heide Cohu,
Studio of Art and Commerce

11.15-13.00

Dentsu Presents
Young Lotus Workshop 2025:
The Collision of Creativity,
Creativity++
Alice Chou
Hitoshi Hamaguchi

10.00-13.00

PRE-REGISTRATION REQUIRED

PATTAYA 3:

How to Master
Duration:
6 seconds to
600 seconds
Vishal Sagar Black White Grey

11.00-12.00

PRE-REGISTRATION REQUIRED

PATTAYA 6:

Strategy Isn't the Enemy: How to Elevate Creativity & Deliver Results
Nicole Ingra Ingra Labs

BREAKOUT STAGE:
Juries Insights

10.00-10.45
Film/Outdoor/
Press/
Radio & Audio
11.00-11.45
Creative Strategy/
Effective/
INNOVA/
Sustainable 12.00-12.45
Lotus Roots

13.00-14.30

Lunch

14.30-15.05

15.05-15.40

15.40-16.15

16.15-16.50

16.50-17.25

TO BE ANNOUNCED
Susan Credle
Grand Jury President

PRE-REGISTRATION REQUIRED

PATTAYA 6:
Shape My Portfolio
Powered by
McCann Worldgroup

17.25-18.00

Coffee Break

18.00-20.00

AWARD PRESENTATION	Creative Strategy Lotus
Young Lotus	Effective Lotus
Outdoor Lotus	Sustainable Lotus
Press Lotus	INNOVA Lotus
Radio & Audio Lotus	Lotus Roots
Film Lotus	Special Awards

20.00

AFTER PARTY @ INFINI POOL, BEACH WING