A Creative, A Gaming Expert and A Strategist Agree to Disagree.
Nicole Ingra/Rey Tiempo/Felipe Franco
A strategist, a gaming expert and a creative walk into a boardroom, only to realise that their decades of experience has primed them to collide and disagree in the favour of the best creative idea. Nicole, Rey and Felipe come from three different disciplines, but the agenda that unites them is excellence in advertising and the drive to push creativity forward.
In this session, they will unpack how disciplinary collision isn’t bad after all, and how they navigate this conflict while letting creative excellence be their north star. With radical insights into brainstorming, strategising, creative benchmarking, and setting measurable success metrics, this trio will highlight the toolkit that helps them work better with each other, with their own selves, and embrace the transformative power of creative conflict.
In the sea of content and mediocre campaigns releasing daily, it’s imperative for teams to come together, foster diversity of thought, and conjure not just creative campaigns, but campaigns that work for the brand, and the business, while transcending the boundary of what is possible. Here’s to more of ‘what if’ instead of ‘can we’–the power lies with us.
Nicole Ingra
Insights & Strategy Director
Ingra Labs
Barcelona
NICOLE INGRA is the founder of Ingra Labs, a strategy consultancy helping brands - and the people behind them - navigate change. A Global Insights & Strategy Director with a decade of experience shaping narratives that bridge culture, technology, business and creativity for some of the world’s most iconic brands, she has worked with Netflix, Heineken, TikTok, Beats, and Samsung across markets spanning the Americas, Europe, the Middle East and Asia.
Known for transforming complex ideas into sharp insights that spark creative solutions, Ingra thrives at the intersections of creativity and innovation, inspiring teams to think differently and create work that connects on an emotional and cultural level. Her speciality is uncovering the cultural tensions that drive behaviour and turning them into actionable strategies that resonate locally and globally.
A sought-after speaker, host and workshop leader, Ingra brings clarity, curiosity, and grounded enthusiasm to every stage, empowering creatives and decision-makers to navigate the challenges of today while building relevance for tomorrow. She aims to always leave her the audience with the thrilling feeling of “I haven’t thought about it that way”.
Rey Tiempo
Chief Creative Officer / Brand Gamification Specialist
MINOTAUR
Manila
REY TIEMPO is Chief Creative Officer at Minotaur, a team of gaming, esports, tech, music, and fandom culture drivers and community builders for brands.
Rey is a highly-awarded Gaming Specialist, with multiple wins in Creative Gaming awards across the most prestigious industry shows. A prolific Gaming columnist, he is creator of “Game On”, the industry’s only column and portal on Gaming X Marketing. He is a sought-after thought leader, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia Pacific and beyond.
With more than twenty years’ experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the country and has consistently placed as one of the top creatives in Asia Pacific, with a body of work recognized in Cannes Lions, D&AD, One Show, Clio, London International Awards, Spikes Asia, ADFEST, MAD Stars, AWARD, Kidlat, and Boomerangs, among others.
He has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.
Rey recently launched The In-Game Ads Awards, the first and only awards of its kind in the advertising industry that celebrate entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.
Felipe Franco
Global Creative Consultant, Film Director, ECD & Founder
FF&Co
Global
FELIPE FRANCO is an accomplished, award-winning Executive Creative Director, Film Director, and Entrepreneur with extensive experience in the creative industry. With nearly 20 years in the advertising and marketing sectors, Felipe has a distinguished track record of leading successful campaigns for major brands across four continents.
Throughout his career, Felipe has collaborated with celebrities such as David Beckham and Son Heung-min, as well as prestigious brands such as Porsche, Audi, Mercedes-Benz, Smart, and VW, along with Tumi, Ritz-Carlton, Honor, Samsung, Motorola, and Siemens, among many others, delivering creative solutions that resonate with diverse global audiences. His work has been recognized with numerous accolades at international festivals, including D&AD, Cannes Lions, One Show, Webby, and Clio, highlighting his commitment to excellence and creative impact.
His creative leadership and strategic vision have been instrumental in shaping the narratives and campaigns that brought these groundbreaking vehicles to market, showcasing his ability to merge storytelling with technology and innovation.
Felipe's global perspective and multicultural experience, gained from working in regions such as Europe, Asia, the Americas, and the Middle East, have equipped him with the insights needed to navigate the complexities of today’s world. As the founder of the creative consultancy FF & Co and an AI enthusiast, he continues to drive innovation and creativity, helping brands achieve their business objectives through creativity allied with technology.
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
PROGRAM
THURSDAY 20 MARCH
FRIDAY 21 MARCH
