The Surreal World: Why Comedy Is Thailand’s Secret Weapon
Thasorn Boonyanate/Wuthisak Anarnkaporn/Moderator: Jamie Madge
Thai comedic advertising is a realm where the bizarre meets the brilliant; creating campaigns that resonate far beyond their origins.
In this session, moderated by shots' co-editor Jamie Madge, Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok and celebrated director Un Wuthisak Anarnkaporn explore the off-kilter essence of these globally adored ads.
Through their unique lens, the duo will unravel how the distinctive blend of absurdity, wit, and cultural depth gives Thai advertising its edge - connecting with audiences, subverting tropes, and pushing the boundaries of storytelling.
Prepare for an unforgettable deep dive into the strange, surreal, and wildly successful world of Thai comedy, where chaos fuels creativity.
Thasorn Boonyanate
Chief Creative Officer
BBDO Bangkok
Bangkok
Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok, is a leading figure in advertising, celebrated for his innovative storytelling and award-winning campaigns.
With accolades including Cannes Lions and D&AD Pencils, Thasorn has played a pivotal role in elevating Thai comedic advertising to global prominence. His work blends humour with cultural depth, challenging norms and connecting with diverse audiences.
At BBDO, Thasorn fosters creative excellence while advocating for diversity and nurturing young talent. His unique perspective and dedication to impactful storytelling continue to inspire, making him a key voice in shaping the future of advertising.
Wuthisak Anarnkaporn
Founder & Director
FACTORY 01
Bangkok
Un, Wuthisak Anarnkaporn is a six-time International Grand Prix-winning film director and the founder of Asia’s leading production company, FACTORY 01. He has won Gold, Silver, and Bronze in the Film category at Cannes Lions for three different projects from three different countries within the same year.
Moderator: Jamie Madge
Co-Editor
shots
London
Jamie Madge is the co-editor of shots, a leading source of insight and inspiration for the global advertising and creative industries. With a keen eye for craft and innovation, he helps shape the publication’s editorial direction, covering the most compelling work and industry trends.
An experienced moderator and presenter, Jamie has hosted panel discussions and interviews at major industry events, including Cannes Lions, D&AD, and Ciclope, as well as curating and presenting at shots’ own Out of the Box events.
He has chaired conversations with some of the industry’s most respected filmmakers and creative leaders, bringing energy and insight to discussions on craft, storytelling, and the evolving landscape of commercial production.
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
PROGRAM
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
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