Where Worlds Collide
Guan Hin Tay
In today's rapidly shifting landscape, we find ourselves at the intersection of multiple worlds—where technology and Creativity, efficiency and storytelling, humanity and AI collide. This convergence is not a gentle merging; it's a collision, bringing chaos, uncertainty, and disruption to every corner of our industry and our lives. But within this chaos lies immense potential.
Drawing inspiration from my book Collide: Embracing Conflict to Boost Creativity, this talk will explore how these moments of friction are not something to fear but to harness. The collision of worlds forces us to adapt, innovate, and push the boundaries of what's possible. Whether it's leveraging AI to enhance Creativity, finding harmony between speed and substance, or balancing logic with emotion, these collisions are where the magic happens.
Leveraging some of the most inspiring, award-winning work from One Asia and The One Show, we will explore how these ideas and campaigns thrive at the collision of worlds. These pieces of work show us how to transform chaos into Creativity and combine seemingly opposing forces—like tradition and technology or local insight with global impact—to create something extraordinary.
Let's explore how we can turn chaos into Creativity, conflict into collaboration, and collisions into breakthroughs. The future isn't just happening to us; we can shape it if we learn to thrive where worlds collide.
Guan Hin Tay
APAC Regional Director
The One Club for Creativity
Singapore
Tay Guan Hin serves as the APAC Regional Director for The One Club for Creativity, overseeing the elevation of awards, programming, partnerships, and regional membership. As the former Creative Chairman of BBDO Singapore, he has left an indelible mark on the creative industry, working with global agencies like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. Guan Hin's digital engagement strategies have transformed brands such as Visa, Unilever, Audi, MOHH, and Shell, helping them navigate market challenges and strengthen their market presence.
His debut book, Collide: Embracing Conflict to Boost Creativity, published by Penguin Random House SEA, swiftly became an Amazon and Straits Times best-seller. Guan Hin has held prestigious roles, including being the Jury President at the Cannes Lions and other renowned international events. A sought-after keynote speaker, he has delivered his insights at prestigious events such as The One Club's Creative Executive Summit, One Show China, One Asia, TEDx, Spikes Asia, and ADFEST, as well as to leading companies like Tencent and Meta.
Dedicated to mentoring, Guan Hin founded Singapore's first student awards program and continues supporting young talent development. His leadership in innovation was further recognized during his presidency of the Asia Professional Speakers Association, cementing his status as a key figure in driving Creativity and nurturing the next generation of creative leaders.
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
PROGRAM
THURSDAY 20 MARCH
FRIDAY 21 MARCH
