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SUB CATEGORY :
DIGITAL ILLUSTRATION & IMAGE DESIGN
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ENTRANT COMPANY :
SIX INC., TOKYO
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TITLE :
PLAY HAS NO LIMITS FEAT. KING GNU
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BRAND :
PLAYSTATION
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ADVERTISER :
SONY INTERACTIVE ENTERTAINMENT
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AGENCY :
SIX INC., TOKYO
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CREATIVE DIRECTOR :
YUTA OKUYAMA
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ART DIRECTOR :
KEI KAWABE
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CREATIVE PLANNER :
MASAKO SUZUKI/YUSUKE AMAGAI/GENTARO YAJIMA
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AGENCY BUSINESS PRODUCER :
DAISUKE ITO/SHO AMURO/KIYOMI WADA/SAKI IRIE
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FILM PRODUCTION COMPANY :
GEEK PICTURES INC., TOKYO
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DIRECTOR :
SOJIRO KAMATANI
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DIRECTOR OF PHOTOGRAPHY :
TOMOYUKI KAWAKAMI
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GAFFER :
KOSHIRO UENO
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ASSISTANT DIRECTOR :
NAOKI KANEKO
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FILM PRODUCER :
YUYA YAHIRO/MAMORU INAGAKI/NAOHIRO TANIMURA
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PRODUCTION MANAGER :
YUYA YAHIRO
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PRODUCTION DESIGNER :
CHIHIRO MATSUMOTO
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STYLIST :
SHOHEI KASHIMA/ILSU JANG
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HAIR :
TAKAI
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MAKE-UP :
YUKA HIRAC
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SPECIAL MAKE-UP :
YOSHIO KOMATSU
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SPECIAL EFFECTIVENESS :
HIROYUKI HATORI
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POST-PRODUCTION COMPANY :
JITTO, TOKYO
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ONLINE EDITOR :
AKIO SAKAMAKI
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OFFLINE EDITOR :
TAKAYUKI TOCHIZAWA
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COLORIST :
YOSHIYUKI NISHIDA
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SPECIAL EFFECTS COMPANY :
JITTO INC., TOKYO
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CG DIRECTOR :
NAOKI TAKANO
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CG PRODUCER :
TOKIHIKO TSUKAMOTO/NATSUMI MAKI
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3D CHARACTER DESIGNER :
YUKI MORITA/YUYA FUKUDA
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3D SCAN :
YOSUKE KUBOE
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UI DESIGN :
OMOCHI MOCHIGOME
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SOUND EFFECTS :
AKIHITO NARITA
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MIXER :
MASAYUKI SATO
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ENGLISH CONTEXT EXPLANATION :
"Play Has No Limits." sums up PlayStation's DNA of pushing the boundaries of play and breaking the limits of the world of games. Our mission was to familiarize the local market with the tagline. We partnered with a Japanese rock band who shares an affinity with its DNA.
King Gnu, a four-piece rock band, stands among Japan's hottest musicians with over 2.4 million YouTube subscribers. Their tracks, orchestrated with remarkably playful personalities and outstanding performance skills of the four members, push the boundaries of the Japanese music scene.
To coincide with the release of their new album, we unveiled a branded film featuring their song “Asura,'' written for PlayStation. Our film follows four '△〇×□' characters portrayed by King Gnu members, breaking their own limits and fusing into the "Giant Gnu." This symbolizes PlayStation's philosophy, where diverse forms of play converge to create an experience that transcends conventional norms and boundaries.
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URL :
