With the clear purpose of moving ideals, hopes, dreams and ambitions, Biti’s is more than a shoe brand in Vietnam – it’s a national icon of progressiveness.
With each previous campaign creating cultural waves, for their 40th anniversary, instead of having the brand simply talking about itself,
Biti’s decided to reflect on the country and society. 40 years of progress aiming to ignite thought-provoking and engaging conversations.
A STEP FORWARD: 40 stories of progress connected together
in one big step forward for Vietnam.
A reflection on Vietnam's 40 years of progress and at the same time visualization of the future of our country. Through the lens of
40 Vietnamese young artists.
And since our target audience has an attention span of a split second. We decided to use that time to impress and surprise them with a story of progress.