In Japan, there is one high school baseball championship considered even more exciting than professional baseball. It involves 49 winning teams from 49 districts—the result of competitions among 3,486 teams nationwide. Excitement and escalate annually as they represent their hometown from baseball if their team loses. The challenge was to create an atmosphere of friendly support, at the stadium during the championship, allowing the players to do their best within these intensely sensitive circumstances.
We created posters using the “sacred dirt” from the stadium where the championship takes place. The posters were placed at the stadium’s closest station used by athletes and spectators on their way to the games. It is customary for athletes to take home a bit of tear- and
sweat-soaked dirt as proof of their effort, explaining why posters created from that soil pull the heartstrings of both players and fans.
Posters incorporating the dirt embody 105 years of history—tears of defeat and the sweat of hard work. They cheer on the athletes and remind the 600,000+ spectators of their supporting role.