SUB CATEGORY :

CONSUMER GOODS

ENTRANT COMPANY :

VML MANILA, MANILA

TITLE :

PUNCTUATION BREAKS: COMMA

BRAND :

KITKAT

ADVERTISER :

NESTLE PHILIPPINES

AGENCY :

VML MANILA, MANILA

CHIEF EXECUTIVE OFFICER :

GOLDA ROLDAN

GLOBAL CHIEF CREATIVE DIRECTOR :

BAS KORSTEN/DANIEL BONNER

CHIEF CREATIVE OFFICER :

JOE DY

EXECUTIVE CREATIVE DIRECTOR :

MAAN BAUTISTA

GROUP CREATIVE DIRECTOR :

JAVEY VILLONES

ASSOCIATE CREATIVE DIRECTOR :

ALBERT MILLAR/BERN CORDORA

SENIOR ART DIRECTOR :

PAUL GILBERT CASTRO

COPYWRITER :

PAUL GILBERT CASTRO/JILLIAN LIBRODO

AWARDS PROJECT COORDINATOR :

CAROL PE BENITO

FA ARTIST :

FERDINAND ORTIZ

BUSINESS UNIT HEAD :

JM MIRANDA

ACCOUNT DIRECTOR :

CAMILLE ELICANO

SENIOR ACCOUNT MANAGER :

JACQ SENETA

MEDIA AGENCY :

ESSENCE MEDIACOM, MANILA

ASSOCIATE MEDIA DIRECTOR :

KRISELLE CABAERO-LAROSCAIN

MEDIA BUYING DIRECTOR :

PATTEE REORA

ENGLISH CONTEXT EXPLANATION :

These days, we are writing more than ever.
Whether it’s via email, via group chat or posting something online.
Now more than ever, we are relying on punctuation marks to give
our thoughts and words proper breaks for clarity, for breathing and for understanding. The kind of proper breaks kitkat reminds us to take.