In order to promote the new a19 motor show booth location of mercedes-benz and generate buzz leading up to the bangkok international motor show, thailand’s biggest automotive show, we launched an awareness campaign that strategically utilized high-traffic car parks in popular shopping malls throughout bangkok. We created an immersive experience for potential customers by setting up a number of pop-up mercedes-benz a19 car park showrooms in the a19 parking spots of the malls’ parking lots to capture the attention of passersby and build top-of-mind awareness for the a19 motor show location.
  This campaign helped create valuable exposure for mercedes-benz during a time when all automotive brands are aggressively trying to stand out.
 • 40 Impressions
 • 14 Million Earned PR Value
 • 21% Increase in Footfall to Mercedes-Benz Motor Show Booth from 2022-2023
 • Mercedes-Benz Became The #1 Best-Selling Luxury Car Brand at The Motor Show