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  • SUB CATEGORY :
    MOBILE TECHNOLOGY: NEW REALITIES &
    EMERGING TECHNOLOGY
  • ENTRANT COMPANY :
    TOPIC & LOONG, BEIJING
  • TITLE :
    A PEACE-CONNECTING PAINTING
  • BRAND :
    BAIDU ERNIE
  • ADVERTISER :
    BAIDU
  • AGENCY :
    TOPIC & LOONG, BEIJING
  • EXECUTIVE CREATIVE DIRECTOR :
    JACKY LUNG
  • ART DIRECTOR :
    JACKY LUNG/SHAN KONG/PINGYANG KONG
  • COPYWRITER :
    YUHANG LI
  • ACCOUNT DIRECTOR :
    LIPIN YIN
  • OTHER CREATIVE CREDITS :
    WENXIONG LEI
  • ENGLISH CONTEXT EXPLANATION :
    Taiwan hasn’t reunited with China’s mainland due to long-term political confrontation since 1949.
    Similarly, a celebrated Chinese painting is also separated, that is Dwelling in Fuchun Mountain, accomplished by Huang Gongwang in 1350 during the Yuan Dynasty.
    Unfortunately, the landscape painting was severed by fire into two halves by one of its collectors centuries ago. The central part of the painting is lost forever.
    At present, half of it is conserved at Zhejiang Provincial Museum in Chinese Mainland while the other half, at Taipei Palace Museum in Taiwan.
    Two halves of the painting are isolated on each side of the Taiwan Strait, with a distance of 595 kilometers.
    People have the strong emotions for the reunion of the painting as well as that of Taiwan and the Mainland, both by peaceful means.
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