SUB CATEGORY :

INNOVATIVE USE OF PRINT

ENTRANT COMPANY :

IMPACT BBDO, DUBAI

TITLE :

THE ELECTIONS EDITION

BRAND :

ANNAHAR NEWSPAPER

ADVERTISER :

ANNAHAR NEWSPAPER

AGENCY :

IMPACT BBDO DUBAI, DUBAI

CHAIRMAN :

DANI RICHA

CHIEF EXECUTIVE OFFICER :

SYED AZEEM AFZAL

MANAGING DIRECTOR :

EMILE TABANJI

CHIEF CREATIVE OFFICER :

ALI REZ

EXECUTIVE CREATIVE DIRECTOR :

JOE ABOU KHALED/MARIE CLAIRE MAALOUF

CREATIVE DIRECTOR :

YASMINA BOUSTANI

ART DIRECTOR :

JITHESH NARAYANAN

COPYWRITER :

JARRAD PITTS/MAHER DAHDOUH

EXECUTIVE PRODUCER :

MANASVI GOSALIA

CLIENT SERVICE DIRECTOR :

JAD EL RABAHI

ACCOUNT EXECUTIVE :

SOPHIA WAHEED

STRATEGIC PLANNER :

ESTELLE KHAYAT

PHOTOGRAPHER :

CHARLY HATEM

ENGLISH CONTEXT EXPLANATION :

IN A COLLAPSING LEBANON, THE GOVERNMENT THREATENED TO DELAY THE 2022 ELECTIONS DUE TO WHAT THEY SAID WAS A SHORTAGE OF INK AND PAPER TO PRINT VOTING BALLOTS. SO ANNAHAR, INSTEAD OF PRINTING THEIR DAILY EDITION, USED THE PAPER AND INK TOWARDS A GREATER CAUSE - THE PRINTING OF VOTING BALLOTS. TRUCKS DELIVERED THAT DAYS’ ENTIRE SUPPLY OF PAPER AND INK TO THE GOVERNMENT’S PRINTING ASSOCIATE.

THOUSANDS OF LEBANESE PEOPLE WALKED TO NEWSSTANDS TO FIND EMPTY RACKS DISPLAYING A SINGLE MESSAGE: THE INK AND PAPER INTENDED FOR TODAY’S EDITION HAS BEEN SENT TOWARDS THE PRINTING OF VOTING BALLOTS FOR THE 2022 ELECTION. A QR CODE DIRECTED PEOPLE TO THE NEWSPAPER'S ONLINE VERSION, WHICH EXPLAINED THE CAUSE BEHIND THE ISSUE THAT NEVER WENT TO PRINT.