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SUB CATEGORY :
ONLINE FILM: RETAIL
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ENTRANT COMPANY :
LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
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TITLE :
INDIAN STRETCHABLE TIME
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BRAND :
ZEPTO
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ADVERTISER :
KIRANAKART TECHNOLOGIES PRIVATE LIMITED
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AGENCY :
LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
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CHIEF EXECUTIVE OFFICER :
PARITOSH SRIVASTAVA
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CHIEF CREATIVE OFFICER :
KARTIK SMETACEK
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CREATIVE DIRECTOR :
DIVAKAR SHETTY
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ART DIRECTOR :
SANDEEP SALUNKHE
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COPYWRITER :
PUSHAN MUKHERJEE
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FILM PRODUCTION COMPANY :
EARLY MAN FILM PVT. LTD., MUMBAI
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ENGLISH SYNOPSIS :
A PATIENT WAITING IN A CLINIC ASKS THE NURSE SITTING BEHIND THE DESK HOW MANY MINUTES MORE. THE NURSE IS PLAYED BY THE FAMOUS INDIAN SINGER, USHA UTHUP. SHE SAYS, “PLEASE WAIT, ONLY TEEEEE…”, STRETCHING THE WORD IN HER SIGNATURE SINGING STYLE. THE PATIENTS LOOK CONFUSED AS SHE GOES ON AND ON WITH THE OTHER NURSES JOINING HER IN A CHORUS. A VO COMES IN TO SAY THAT IF YOU’RE FED UP WITH PEOPLE STRETCHING TIME, ORDER ON ZEPTO, WHICH ALWAYS DELIVERS ON TIME. THIS IS FOLLOWED BY THE LOGO AND LINE: ZEPTO. 10 MINUTE GROCERY DELIVERY.
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ENGLISH CONTEXT EXPLANATION :
INDIANS HAVE NO RESPECT FOR TIME. 2 MINUTES MEANS 10 MINUTES. 10 MINUTES MEANS HALF AN HOUR. IT’S NO SURPRISE THAT INDIAN STANDARD TIME IS BETTER KNOWN AS INDIAN STRETCHABLE TIME. WE USED THE FAMOUS INDIAN CLASSICAL SINGER USHA UTHUP (WHO IS KNOWN TO STRETCH NOTES WHILE SINGING) TO DRIVE HOME THIS POINT. AND SO MAKE A CASE FOR ZEPTO, THAT ALWAYS DELIVERS ON TIME.
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