SUB CATEGORY :

CORPORATE IMAGE & CORPORATE SOCIAL RESPONSIBILITY

ENTRANT COMPANY :

CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK

TITLE :

HUMAN

BRAND :

SCG GREEN CHOICE

ADVERTISER :

SCG

AGENCY :

CHOOJAI AND FRIENDS, BANGKOK

CHAIRMAN :

BOONCHAI SUKSURIYAYOTHIN/KOMSAN WATTANAVANITCHAKORN/
PHAIRAT UAPHADUNGLERT/PRASIT VITAYASAMRIT

CREATIVE DIRECTOR :

KOMSAN WATTANAVANITCHAKORN

ART DIRECTOR :

PANCHIKA SUASANGA/SIRAPOP LAPVISUTTISIN

COPYWRITER :

APICHAYA UNGPAKORNKAEW

AGENCY PRODUCER :

PEACHAYA KONGJAMPA

ACCOUNT MANAGER :

JITLADA DETCHUCHAI

ACCOUNT EXECUTIVE :

SUDARAT SAETANG

STRATEGIC PLANNING DIRECTOR :

BOONCHAI SUKSURIYAYOTHIN

FILM PRODUCTION COMPANY :

GLUTA STORY, BANGKOK

DIRECTOR :

SORASART WISETSIN

DIRECTOR OF PHOTOGRAPHY :

KRITSADA NAKAGATE

ASSISTANT DIRECTOR :

KATHAREEYA CHIU

POST-PRODUCTION COMPANY :

SO GOOD HOUSE CO., LTD., BANGKOK

EDITOR :

ASAMAPORN SAMAKPHAN

COLORIST :

PHIRADON WITCHARONASORN

ENGLISH SYNOPSIS :

THIS FILM GIVES US THE CLEAREST PICTURE THAT EVERYONE ARE CONSUMING RESOURCES AT THE SAME TIME. AND THIS IS WHAT HAPPENS ALL THE TIME AROUND THE WORLD. BUT WE DIDN'T CONCERN ABOUT IT. WE CONTINUE TO LIVE OUR DAILY LIVES WITHOUT PAYING ATTENTION TO THE CLIMATE CHANGE. BECAUSE WE ALL THINK OF OURSELVES AS JUST A SMALL PART. BUT SCG IS THE BRAND WHO WANT TO TAKING A RESPONSIBILITY FOR OUR WORLD. SO, SCG HAS BEEN LAUNCHING SCG GREEN CHOICE LABEL FOR ALLOWS PEOPLE TO CHOOSE AND USE FOR TAKING A RESPONSIBILITY FOR OUR WORLD TOGETHER WITH THE BRAND.

ENGLISH CONTEXT EXPLANATION :

TODAY OUR WORLD HAS A POPULATION OF OVER 7 BILLION PEOPLE AND THE BIRTH RATE IS INCREASING EVERY MINUTE. BUT THE RESOURCES OF THIS WORLD ARE THE SAME.
WE CAN’T REDUCE THE POPULATION AND NOTHING CAN STOP THE RESOURCES CONSUMPTION EITHER.
THIS FILM GIVES US THE CLEAREST PICTURE THAT EVERYONE ARE CONSUMING RESOURCES AT THE SAME TIME. AND THIS IS WHAT HAPPENS ALL THE TIME AROUND THE WORLD. BUT WE DIDN'T CONCERN ABOUT IT. WE CONTINUE TO LIVE OUR DAILY LIVES WITHOUT PAYING ATTENTION TO THE PROBLEMS OF THE WORLD. BECAUSE WE ALL THINK OF OURSELVES AS JUST A SMALL PART.