{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"BREAKTHROUGH IN PRINT","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC.CHUBU, NAGOYA","is_link":false},{"keyword":"TITLE","content":"ENDANGERED SPECIES AR BIRD WATCHING NEWSPAPER","is_link":false},{"keyword":"BRAND","content":"CHUNICHI SHIMBUN CO., LTD.","is_link":false},{"keyword":"ADVERTISER","content":"CHUNICHI SHIMBUN CO.,LTD.","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"MICHIHITO DOBASHI\/KISHIOMI WAKAHARA","is_link":false},{"keyword":"ART DIRECTOR","content":"MICHIHITO DOBASHI ","is_link":false},{"keyword":"COPYWRITER","content":"YUKI FUJITA\/MADOKA KOSAKA","is_link":false},{"keyword":"SUPERVISOR","content":"SATOSHI KANAZAWA (WILD BIRD SOCIETY OF JAPAN)","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"JUN HISAYASU\/MASAHIKO HANAMURA","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"RUKA UCHIDA\/TAKAHIRO GYOTOKU","is_link":false},{"keyword":"MEDIA PRODUCER","content":"MASAHIRO NAGATSU (CHUNICHI SHIMBUN)\/YUTO MORIYAMA (CHUNICHI SHIMBUN)\/\r\nAYUMI OUE (CHUNICHI SHIMBUN)\/SAYA HASEGAWA (CHUNICHI SHIMBUN)","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"DRAWROPE, NAGOYA","is_link":false},{"keyword":"TYPOGRAPHER","content":"MASAO SHIRASAWA","is_link":false},{"keyword":"ILLUSTRATOR","content":"TAKUYA TAKIGAWA","is_link":false},{"keyword":"DESIGNER","content":"MASAO SHIRASAWA\/KOSUKE WATANABE\/MIHO MATSUNAGA","is_link":false},{"keyword":"AR CREATOR","content":"KOSUKE MOTODA (CLOUD CIRCUS)\/KAZUYO KAJIWARA (CLOUD CIRCUS)\/TOSHIHIRO OBA (CLOUD CIRCUS)","is_link":false},{"keyword":"FILM DIRECTOR","content":"KENTA ITO (TAKI CORPORATION)","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"The special edition of this newspaper was issued on May 10th, the opening day of Japan's annual \"Bird Week.”Birds are widely recognized as barometers of the environment. The central Japanese prefectures of Aichi, Gifu, and Mie are richly endowed with nature. However, the respective \"prefectural birds”—Oriental Scops Owl(Aichi), Rock Ptarmigan (Gifu), and Kentish Plover (Mie)—are all designated as endangered species. We recognized the urgent necessity of raising public awareness of this critical fact.Given that Japanese newspapers are delivered daily and often read by families, we designed the content to be enjoyable for all ages, including children unaccustomed to reading the paper. \r\n\r\nTo expand the experience beyond the page, we integrated an Augmented Reality (AR) app.\r\n\r\nWe created a seamless transition from \"paper-based birdwatching\" to \"AR smartphone experience and donation to the Wild Bird Society of Japan,\" which successfully spurred beneficial action. The entire project generated an educational impact and was adopted as teaching material by several local elementary schools.","is_link":false}],"files2":[{"name":"P08_001.mp4","type":"mp4"},{"name":"P08_001_DI01L.jpg","type":"jpg"}],"count":2}