{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"BREAKTHROUGH IN OUTDOOR","is_link":false},{"keyword":"ENTRANT COMPANY","content":"HAKUHODO INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"THE SYNC AD","is_link":false},{"keyword":"BRAND","content":"TOKUCHA","is_link":false},{"keyword":"ADVERTISER","content":"SUNTORY HOLDINGS","is_link":false},{"keyword":"AGENCY","content":"HAKUHODO INC., TOKYO\/\nTBWA\\HAKUHODO INC., TOKYO\/\nHAKUHODO KETTLE INC., TOKYO\/\nSIGNING LTD., TOKYO\/\nSUNTORY BEVERAGE & FOOD., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"TAKUMI ANHELO SEKIYA\/TARO TANIWAKI","is_link":false},{"keyword":"ART DIRECTOR","content":"KOICHI KOSUGI","is_link":false},{"keyword":"COPYWRITER","content":"TARO TANIWAKI\/GAKU ADACHI\/SHUTO AYABE\/TOMOHIRO RYO","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"HIROTAKA FUKATSU","is_link":false},{"keyword":"CREATIVE PRODUCER","content":"MASAAKI ITO","is_link":false},{"keyword":"DESIGNER","content":"SEISUKE AOYAMA","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"JUNICHI TANAKA\/SHIORI YAMAGA\/SHOTARO SUGIYAMA","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"SAAYA NISHI","is_link":false},{"keyword":"MEDIA AGENCY","content":"HAKUHODO DY MEDIA PARTNERS INC., TOKYO","is_link":false},{"keyword":"PR AGENCY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"PR DIRECTOR","content":"TAKUMI ANHELO SEKIYA","is_link":false},{"keyword":"SOCIAL MEDIA MANAGER","content":"TAKUMI ANHELO SEKIYA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"TBWA HAKUHODO INC. DISCO, TOKYO\/ELLROY INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"WATARU MIZUTANI","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"HIROTAKA FUKATSU","is_link":false},{"keyword":"FILM PRODUCER","content":"RYOHEI ITO","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"MUTSUTO SAEKI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"TBWA HAKUHODO INC. DISCO, TOKYO","is_link":false},{"keyword":"EDITOR","content":"NOBUO MITA\/SHIMON NAGAIKE\/NOBUO KOJIMA","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"WITCRAFT, TOKYO","is_link":false},{"keyword":"PHOTOGRAPHER","content":"RUI OZAWA","is_link":false},{"keyword":"PRINT PRODUCER","content":"KOTA MIGURO\/KAZUNARI KOHDA","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Japan, precision is everything. It's not just valued—it’s a virtue. Anything less risks losing trust. That’s why, when it comes to product data, precision is more than a detail; it’s a defining factor in brand trust and consumer interest.\r<br>\r<br>For Tokucha, a FOSHU (Food for Specified Health Uses) tea beverage in Japan, precision itself is the brand’s core value. Based on highly precise research data, Tokucha is officially proven to help reduce body fat. To make Tokucha’s commitment to precision widely known, we decided to put the data on the packaging itself, and highlighted it in the most precise way.","is_link":false}],"files2":[{"name":"OD11_002.mp4","type":"mp4"},{"name":"OD11_002_DI01L.jpg","type":"jpg"}],"count":2}