{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"EVENTS, GUERRILLA MARKETING & STUNTS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"PUBLICIS GROUPE HONG KONG, HONG KONG","is_link":false},{"keyword":"TITLE","content":"BACK TO KAI TAK","is_link":false},{"keyword":"BRAND","content":"CATHAY","is_link":false},{"keyword":"ADVERTISER","content":"CATHAY","is_link":false},{"keyword":"AGENCY","content":"LEO HONG KONG, HONG KONG","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"TOM KAO","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"RHYS TAYLOR","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"CHRISTOPHER LEE","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"HALO CHENG","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"WAI WONG","is_link":false},{"keyword":"ART DIRECTOR","content":"TOM TSANG\/MARCO LAM\/MICHAEL NG\/ZOI LAU","is_link":false},{"keyword":"COPYWRITER","content":"ABBIE CHAN","is_link":false},{"keyword":"ANIMATOR SPECIAL EFFECTS","content":"BELQIS HAMID","is_link":false},{"keyword":"COMPUTER ARTIST","content":"CHUNG LOO","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"DENNIS YEUNG","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"CARRIE CHAN","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"DENISE LEUNG","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"MARTIN SMITH","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"GARRON CHIU","is_link":false},{"keyword":"MEDIA AGENCY","content":"DIGITAS HONG KONG, HONG KONG","is_link":false},{"keyword":"MEDIA PLANNING MANAGER","content":"BERNICE POON","is_link":false},{"keyword":"MEDIA PLANNER","content":"OLIVIA HO","is_link":false},{"keyword":"SENIOR DIGITAL SPECIALIST","content":"CHARLENE KWOK","is_link":false},{"keyword":"DIGITAL SPECIALIST","content":"ENNIUS NG","is_link":false},{"keyword":"CLIENT LEAD OF PUBLICIS MEDIA HONG KONG","content":"SVEN BALLY","is_link":false},{"keyword":"PR AGENCY","content":"MSL HONG KONG, HONG KONG","is_link":false},{"keyword":"GENERAL MANAGER & EXECUTIVE CREATIVE OFFICER","content":"MIUSON CHI","is_link":false},{"keyword":"PR DIRECTOR","content":"JOJO CHOI","is_link":false},{"keyword":"SENIOR ASSOCIATE","content":"PHOEBE NG","is_link":false},{"keyword":"SENIOR CONSULTANT","content":"CHARLES LIU","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"LEO HONG KONG, HONG KONG","is_link":false},{"keyword":"DIRECTOR","content":"WAI WONG","is_link":false},{"keyword":"FILM PRODUCER","content":"PELIE KWOK","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"FRIDAY POST PRODUCTION CO. LIMITED, HONG KONG","is_link":false},{"keyword":"EDITOR","content":"PHOEBE CHEUNG\/MOON YUEN","is_link":false},{"keyword":"COLORIST","content":"YIN","is_link":false},{"keyword":"SPECIAL EFFECTS","content":"FRANKIE CHAN","is_link":false},{"keyword":"POST PRODUCER","content":"NANCY WONG","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"PRODIGIOUS HONG KONG, HONG KONG","is_link":false},{"keyword":"PHOTOGRAPHER","content":"LAM CW\/MATHEW TSANG\/JERRY PANG, KL MAN","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"While Cathay Pacific is Hong Kong’s national carrier, Hong Kong people have a love-hate relationship with the brand, resulting in a drop in brand love to its lowest in 5 years. \r<br>\r<br>However, deep down, Cathay holds a unique place in the hearts of Hong Kongers as the primary carrier for 80 years. Millions of locals have cherished memories of Cathay landing at Kai Tak airport. The Kai Tak landing was world-famous because planes flew meters above residential buildings. Planespotters and travellers from around the world come to Hong Kong to photograph this moment. So when Kai Tak Airport moved in 1998, millions of Hong Kongers tearfully bid goodbye. With it, Hong Kong’s pride disappeared. \r<br>\r<br>So, when Cathay sponsored Hong Kong’s newest state-of-the-art Kai Tak Stadium, built on the site where the Kai Tak airport once stood, we celebrated this moment by doing the impossible: re-enacting the Kai Tak Landing flight route so we could re-create a beloved collective memory with Hong Kong and remind Hong Kongers of our collective pride and love of Hong Kong and the brand.\r<br>","is_link":false}],"files2":[{"name":"OD09_009.mp4","type":"mp4"},{"name":"OD09_009L.jpg","type":"jpg"}],"count":2}