{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"EVENTS, GUERRILLA MARKETING & STUNTS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"LEO INDONESIA, JAKARTA","is_link":false},{"keyword":"TITLE","content":"OREO MILKY WAY DUNK","is_link":false},{"keyword":"BRAND","content":"OREO","is_link":false},{"keyword":"ADVERTISER","content":"MONDELEZ INTERNATIONAL","is_link":false},{"keyword":"AGENCY","content":"LEO INDONESIA, JAKARTA","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"SONY NICHANI","is_link":false},{"keyword":"REGIONAL CHIEF CREATIVE OFFICER SEA","content":"AJAY VIKRAM","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"RAVI SHANKER","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"DAFI ALFADILA","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR","content":"NOVIA ACHMADI ","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"IMRAN QURAISHI\/SUGORO PUTRO\/DEDE SUPRIYATNA","is_link":false},{"keyword":"SENIOR ART DIRECTOR","content":"RANDY HANDOKO","is_link":false},{"keyword":"COPYWRITER","content":"AYU MEUTIA","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"ANTI ISTIANTI\/BUDIARTO LAMBOT ","is_link":false},{"keyword":"AGENCY PRODUCER","content":"SHABRINA NUGROHO\/NURINA WINDYARINI\/EVA KARINA\/SURYADI SURYADI\/IIM RAJAB","is_link":false},{"keyword":"DESIGNER","content":"DIMAS WAHYU\/CIPTO NOORSETO ","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"NEHA BANSAL","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"BILAL SYAHRIR ","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"DOMINIQUE KHAIRUNISA\/MIRANDINI SAFIRA","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"NILAKSHI MEDHI ","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"ANDREAS KENNARDI","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"RANDI RAKASIWI","is_link":false},{"keyword":"PR DIRECTOR","content":"CHESSA AT THARIQ","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"SENT INTO SPACE, LONDON\/SEVENPLUS, JAKARTA","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"DR. CHRIS ROSE ","is_link":false},{"keyword":"DIRECTOR","content":"DR. ALEX BAKER\/MATT LANNING\/EVA YAP\/HAL HOLLINGWORTH\/TOM RODGERS\/\r\nMATT BATE\/NIALL DAWSON\/ETHAN WHEELER\/HARRISON DENTON\/HENRY MORGAN\/\r\nNICK GRAY\/BEN WARD\/STEPHEN LIN\/MIKE BULL","is_link":false},{"keyword":"OTHER FILM PRODUCTION CREDITS","content":"ANDREW FOEBE\/NOVEL EVELYN\/ASKO TYAS\/ANDHYTA RAMADHANIA\/\r\nDEWIT SENJA\/GITA ZAMANDORA\/SAHRUL\/ELWI & ANJAY\/KHAIRUL UMAM","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Even the world’s most iconic cookie can hit a rough patch. In Southeast Asia, Oreo faced boycotts, cooling consumer love, and a 4.3% drop in value share.\r\n<br>\r\n<br>For over 100 years, Oreo has been dunked in milk. In 2025, we had a new mission: to launch Oreo’s limited-edition space-themed cookies with maximum impact. We asked a bold question: what if you dunked an Oreo not in milk, but in the Milky Way? That playful idea became the Oreo Milky Way Dunk: the mother of all dunks.\r\n<br>\r\n<br>Partnering with space techies, we launched an Oreo to the edge of space, and dunked into the galaxy itself, The Milky Way. Footage was simulcast across 11 countries, sparking a region-wide social takeover.\r\n<br>\r\n<br>The campaign delivered measurable results: +22% volume, +30% revenue uplift, $4.7M earned PR value, and 191 million social media views. Oreo turned a limited-edition launch into an audacious, culturally unforgettable experience, proving that even a century-old cookie can still surprise the world.\r\n<br>","is_link":false}],"files2":[{"name":"OD09_004.mp4","type":"mp4"},{"name":"OD09_004_DI01L.jpg","type":"jpg"}],"count":2}