{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"AMBIENT: SMALL SCALE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"YOUNGSTER BKK, BANGKOK","is_link":false},{"keyword":"TITLE","content":"WHAT THE FRUIT","is_link":false},{"keyword":"BRAND","content":"SMIRNOFF","is_link":false},{"keyword":"ADVERTISER","content":"DIAGEO MOET HENNESSY (THAILAND) LTD.","is_link":false},{"keyword":"AGENCY","content":"YOUNGSTER BKK, BANGKOK","is_link":false},{"keyword":"CHAIRMAN","content":"BOONASAK BUNNAHIRUN","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"BOONASAK BUNNAHIRUN","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"LERDPONG JATURONTRARASAME","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"JUTHAMAS CHAIMUNG","is_link":false},{"keyword":"ART DIRECTOR","content":"WONGRAK PIKAWAT\/TAPANEE AUIN","is_link":false},{"keyword":"COPYWRITER","content":"SUPAKRIT SRIHACHAI","is_link":false},{"keyword":"AGENCY PRODUCER","content":"SERENE WITAYANUPAPYUENYONG\/NAREECHART RUNGVEERAKULANANT","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"WANNAPORN OSIRIPHAN","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"PAPHAWEE LEKSILA","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"ANANYA PATTAYANONT","is_link":false},{"keyword":"MARKETING COMMUNICATION DIRECTOR","content":"JARINEE WONGKAMTHONG","is_link":false},{"keyword":"MARKETING COMMUNICATION MANAGER","content":"NIWARIN PHLAINOI\/TANAWAT PHANISHSARN","is_link":false},{"keyword":"MEDIA AGENCY","content":"PHD MEDIA THAILAND, BANGKOK","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"STORMWIND COMPANY LIMITED, BANGKOK","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"DEJBORDIN LIMSUPANARK","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Thailand enforces some of the strictest alcohol advertising laws in the world, making direct promotion of new products nearly impossible. Meanwhile, the alcohol market was saturated with new flavors, and fruit-inspired and non-alcoholic beverages were booming. Smirnoff’s target audience was Gen Z, a generation that thrives on experimentation and sharing playful, surprising moments online. This behaviour revealed the opportunity. If we could not reach them with ads, we could spark their curiosity where they already interact with watermelon, the key flavor ingredient, and let them spread the message themselves.","is_link":false}],"files2":[{"name":"OD06_003.mp4","type":"mp4"},{"name":"OD06_003_DI01L.jpg","type":"jpg"}],"count":2}