{"code":0,"data":[{"keyword":"LOTUS","content":"LOTUS ROOTS","is_link":false},{"keyword":"CATEGORY","content":"RADIO & AUDIO LOTUS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU CREATIVE THAILAND, BANGKOK","is_link":false},{"keyword":"TITLE","content":"PRAYKINSON","is_link":false},{"keyword":"BRAND","content":"VAJIRA HOSPITAL","is_link":false},{"keyword":"ADVERTISER","content":"VAJIRA HOSPITAL","is_link":false},{"keyword":"AGENCY","content":"DENTSU CREATIVE THAILAND, BANGKOK","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"SUBUN KHOW ","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"KRISSDA KANITTASOONTORN ","is_link":false},{"keyword":"ART DIRECTOR","content":"CHOTIWAT THASANASUWAN\/KITTIYA KORKERD\/NICHA PIROMKAEW","is_link":false},{"keyword":"COPYWRITER","content":"SUBUN KHOW\/KRISSDA KANITTASOONTORN\/WISANU PHU-ARTDUN\/EKKAPAT TUIPRASERT ","is_link":false},{"keyword":"SENIOR CREATIVE COORDINATOR & CREATIVE DATA SPECIALIST","content":"SUKANYA SITTHISANG","is_link":false},{"keyword":"TECHNICAL DIRECTOR","content":"SUMON TIENKAROJANAKUL","is_link":false},{"keyword":"DEVELOPER","content":"PANIT SAJJAPIPAT\/TO THE MARS ","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"PATCHARIN SUKORAT ","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"SUVIMOL SAKCHAVENGPOOSIT ","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"RENEGADE GROUP, BANGKOK","is_link":false},{"keyword":"CULTURAL CONTEXT EXPLANATION","content":"As we all know that Parkinson is most common in the elderly, and patients often lose the ability to speak clearly, with their voices gradually softening, unable to maintain normal volume, and their speech becoming out of rhythm. And this can increase the risk of losing their voice permanently. To help maintain their voice and speech, doctors suggest exercising with singing but many Thai elderly patients aren’t familiar with singing in their routine.\r<br>\r<br>However, Thai elderly are familiar with prayer in their life and that’s the vital key to make them exercise and practice their speech every day, wherever they want. That’s when the Praykinson plays its part by combining their behavior in cultural traditions of prayer and the speech exercise to maintain their voice, improving patients’ condition.\r<br>","is_link":false}],"files2":[{"name":"LRRA_001.mp4","type":"mp4"}],"count":1}