{"code":0,"data":[{"keyword":"LOTUS","content":"LOTUS ROOTS","is_link":false},{"keyword":"CATEGORY","content":"OUTDOOR LOTUS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"OGILVY, SYDNEY","is_link":false},{"keyword":"TITLE","content":"MEET ME AT THE COKE SIGN","is_link":false},{"keyword":"BRAND","content":"COCA-COLA","is_link":false},{"keyword":"ADVERTISER","content":"COCA-COLA","is_link":false},{"keyword":"AGENCY","content":"OGILVY SYDNEY, SYDNEY","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"MICHELLE HOLLAND","is_link":false},{"keyword":"GLOBAL CREATIVE NETWORK LEAD","content":"GUILLERMO VEGA","is_link":false},{"keyword":"GLOBAL CHIEF CREATIVE OFFICER","content":"LIZ TAYLOR","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"REED COLLINS ","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR, SINGAPORE","content":"NIKHIL PANJWANI","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"MAX MCKEON ","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"ANTHONY CAMPAGNA\/JARI KENNEDY ","is_link":false},{"keyword":"ART DIRECTOR","content":"LYNDON CHRISTIE ","is_link":false},{"keyword":"COPYWRITER","content":"CAL HARMER ","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"ADRIAN SHAPIRO (SCOUNDREL)","is_link":false},{"keyword":"AGENCY PRODUCER","content":"TESSA SIMPSON","is_link":false},{"keyword":"DESIGNER","content":"AXEL SPRIGGS ","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"MATT RICHARDS","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"ISABELLA HALEY","is_link":false},{"keyword":"PR AGENCY","content":"OGILVY PR, SYDNEY","is_link":false},{"keyword":"PR DIRECTOR","content":"CLARE HUGHES ","is_link":false},{"keyword":"CLIENT PARTNER","content":"ZAC SCOTT-GRAY","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"SCOUNDREL & STUDIO DIVE, SYDNEY","is_link":false},{"keyword":"DIRECTOR","content":"JAMES DIVE","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"ADRIAN SHAPIRO","is_link":false},{"keyword":"FILM PRODUCER","content":"TESSA SIMPSON","is_link":false},{"keyword":"PRODUCER","content":"GREG HYSLOP","is_link":false},{"keyword":"PRODUCTION ASSISTANT","content":"ISSY WEBSTER","is_link":false},{"keyword":"CULTURAL CONTEXT EXPLANATION","content":"The Kings Cross Coke Sign is more than just a billboard; it's a deeply embedded symbol in Sydney's cultural fabric, having stood at the intersection of Darlinghurst Road and Kings Cross Road for 50 years. \r<br>\r<br>This landmark emerged during Kings Cross's evolution as Sydney's bohemian centre, a vibrant district known for nightlife, entertainment, and counterculture. Its prominent visibility and location naturally made it an iconic meeting place for generations of locals and travellers alike. \r<br>\r<br>The phrase \"Meet Me At The Coke Sign\" became an urban vernacular, a simple prompt that initiated countless stories of first dates, chance encounters, and pivotal life moments. \r<br>\r<br>The MMATCS campaign celebrates this enduring legacy, transforming the sign from a silent observer into a storyteller, reflecting the shared history and collective memory illuminated by its red glow.","is_link":false}],"files2":[{"name":"LROD_008.mp4","type":"mp4"},{"name":"LROD_008_DI01L.jpg","type":"jpg"}],"count":2}