{"code":0,"data":[{"keyword":"LOTUS","content":"LOTUS ROOTS","is_link":false},{"keyword":"CATEGORY","content":"OUTDOOR LOTUS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"IMPACT BBDO, DUBAI","is_link":false},{"keyword":"TITLE","content":"INKVISIBLE","is_link":false},{"keyword":"BRAND","content":"UN WOMEN","is_link":false},{"keyword":"ADVERTISER","content":"UN WOMEN","is_link":false},{"keyword":"AGENCY","content":"IMPACT BBDO, DUBAI","is_link":false},{"keyword":"CHAIRMAN","content":"DANI RICHA","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"GHASSAN KASSABJI","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"JAD RABAHI","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"ALI REZ","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"RANA SADEK","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"DEJA VU FILMS, DUBAI","is_link":false},{"keyword":"CULTURAL CONTEXT EXPLANATION","content":"1 in 3 married Pakistani women experience abuse, yet more than half never report it. Cultural stigma, fear of retaliation, and lack of access to support systems keep many women trapped in silence. Despite these harsh realities, there is a deep cultural attachment to symbols like henna, which is traditionally used as a celebration marker in weddings. The #InkVisible campaign harnessed this symbol, turning it into a beacon to reveal the invisible scars of domestic abuse. It sparked conversation where it mattered most—within communities, salons, and even the halls of Parliament. This insight into the intersection of culture and behavior inspired the campaign to not only raise awareness but also to spark legislative change and provide women with a lifeline to break the cycle of violence.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Henna has long symbolized love and celebration—#InkVisible turned it into a bold beacon of truth. Instead of adorning just hands, henna was applied to faces and necks, inking bruises and cuts to represent the hidden scars of domestic abuse. Launched during the International Week for the Elimination of Violence Against Women, \r\nthe campaign redefined a cherished tradition into a silent but powerful protest. Striking visuals featuring the helpline number brought critical information to women who needed it most. Posters and henna cones were printed with \r\nthe hotline, and artists became advocates, passing on vital knowledge to brides-to-be.\r\n<br>\r\n<br>The message reached the halls of power when female parliamentarians wore a symbolic black eye in henna to support a new legislative bill. This act contributed to the successful passing of a bill in February aimed at protecting women from domestic violence.\r\n<br>\r\n<br>#InkVisible became more than awareness—it became a lifeline for change.","is_link":false}],"files2":[{"name":"LROD_007.mp4","type":"mp4"},{"name":"LROD_007_DI01L.jpg","type":"jpg"},{"name":"LROD_007_DI02L.jpg","type":"jpg"},{"name":"LROD_007_DI03L.jpg","type":"jpg"},{"name":"LROD_007_DI04L.jpg","type":"jpg"}],"count":5}