{"code":0,"data":[{"keyword":"LOTUS","content":"LOTUS ROOTS","is_link":false},{"keyword":"CATEGORY","content":"FILM CRAFT LOTUS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"FUNDAMENTAL, MUMBAI","is_link":false},{"keyword":"TITLE","content":"WHATSAPP BAATAN HI BAATAN MEIN (LOVE IN A FEW WORDS)","is_link":false},{"keyword":"BRAND","content":"WHATSAPP","is_link":false},{"keyword":"ADVERTISER","content":"WHATSAPP","is_link":false},{"keyword":"AGENCY","content":"FUNDAMENTAL, MUMBAI","is_link":false},{"keyword":"MEDIA AGENCY","content":"SPARK FOUNDRY, MUMBAI","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"CHROME PICTURES, MUMBAI","is_link":false},{"keyword":"DIRECTOR","content":"AMIT SHARMA","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"TASSADUQ HUSSAIN","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"HEMANT BHANDARI\/ALEYA SEN","is_link":false},{"keyword":"FILM PRODUCER","content":"NAPOLEAN DANIEL AMANNA\/AAKRITI BHATNAGAR\/VIDUSHREE","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"CHROME PICTURES, MUMBAI","is_link":false},{"keyword":"EDITOR","content":"SHAHNAWAZ MOSANI","is_link":false},{"keyword":"COLORIST","content":"NUBE STUDIOS","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"CHROME PICTURES, MUMBAI","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"CRASTOS STUDIOS, MUMBAI","is_link":false},{"keyword":"SOUND ENGINEER","content":"ARUN CRASTO","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"BHARAT MENARIA","is_link":false},{"keyword":"MUSIC COMPOSER","content":"HITARTH","is_link":false},{"keyword":"CULTURAL CONTEXT EXPLANATION","content":"In rural India, couples get married via arranged marriages, engineered by their families. They only see each other's photographs before the day of the wedding. That means two almost-strangers usually end up finding themselves married to each other. A problem that’s further compounded by the reality of rural India, which is that most of \r\nthe men work as migrant labourers very far away from their homes for most of the year. Patchy network coverage and irregular working hours mean that they cannot always talk on calls. Texting is one of the best tools for them to stay in touch and build relationships. But texting is not accessible to an overwhelming majority of this cohort because of their inability to read or write. Effectively cutting them off from the deep bonds that everyday casual texting enables. WhatsApp’s Voice Notes and Video Notes are the perfect alternatives to texting for them.","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Baatan Hi Baatan Mein (Love In A Few Words) is the story of Aasha and Manoj – strangers bound by an arranged marriage. One day after their wedding, Manoj leaves for work at a distant stone quarry, but not before asking Aasha for her phone number. He contemplates calling her but not knowing what to say, hesitates. Besides, their waking and sleeping timings don’t match due to his working hours. His workmate tells him to use WhatsApp’s Voice Note. \r\nHis awkward first message catches Aasha by surprise. But that marks the beginning of a closeness built on the sharing of mundane, everyday details that deepens their bond. Receiving a message brings joy, not receiving one feels like agony. Over the months, through small, heartfelt Voice and Video Notes, the couple's arranged marriage turns into a love story.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"While “texting” has been around in India for around three decades, it has remained inaccessible and exclusionary for hundreds of millions of Indians. Especially those in rural India, who are not proficient in reading, writing or typing, due to low language literacy. As a result, many have never had a chance to experience the benefits of casual, everyday messaging that fosters deep emotional bonds. Voice and Video Notes as alternatives to casual texting, break down barriers, open up new opportunities for connection and make “texting” truly inclusive.","is_link":false}],"files2":[{"name":"LRCF_001.mp4","type":"mp4"},{"name":"LRCF_001_DI01L.jpg","type":"jpg"}],"count":2}