{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"SUSTAINABLE INNOVATION","is_link":false},{"keyword":"ENTRANT COMPANY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"SMART EYE CAMERA","is_link":false},{"keyword":"BRAND","content":"OUI INC.","is_link":false},{"keyword":"ADVERTISER","content":"OUI INC.","is_link":false},{"keyword":"AGENCY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"TAKAHIRO HOSODA","is_link":false},{"keyword":"ART DIRECTOR","content":"YASUNOBU HIDESHIMA","is_link":false},{"keyword":"COPYWRITER","content":"SHOHEI HASHIMOTO","is_link":false},{"keyword":"TRANSCREATOR","content":"ERIC ELLEFSEN\/AYAKA HAMATANI","is_link":false},{"keyword":"TECHNICAL DIRECTOR","content":"EIKI KUROKAWA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"TAKESHI IKOMA","is_link":false},{"keyword":"MOTION GRAPHICS DESIGNER","content":"KIYOTAKA SUMIYOSHI","is_link":false},{"keyword":"EDITOR","content":"NOBUO MITA","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"TOSHIATSU KOBAYASHI","is_link":false},{"keyword":"PR AGENCY","content":"OUI INC., TOKYO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"EISUKE SHIMIZU","is_link":false},{"keyword":"CHIEF HARDWARE ENGINEER","content":"RYOTA YOKOIWA","is_link":false},{"keyword":"CHIEF OPERATING OFFICER","content":"SHINTARO NAKAYAMA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ROM INC, TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"KOTA WATANABE","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"KOTA WATANABE","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BLACK CAT WHITE CAT, TOKYO","is_link":false},{"keyword":"SOUND PRODUCER","content":"SEIYA MATSUMIYA","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"AMANA INC.\/TAKI CORPORATION, TOKYO","is_link":false},{"keyword":"PHOTOGRAPHER","content":"AKANE","is_link":false},{"keyword":"DESIGNER","content":"AYUMI MATSUMIYA\/CHIHIRO OGAWA","is_link":false},{"keyword":"PRINT PRODUCER","content":"KENJI HASHIMOTO\/KOTA TAKAO","is_link":false},{"keyword":"CAMPAIGN SUMMARY","content":"There are 44 million blind people worldwide.\u2028In developing countries, the reason is that patients lack access to proper eye care.\u2028In the regions where they live, there are no ophthalmologists.\u2028As a result, many people lose their sight to diseases that are actually preventable or treatable.\r\n<br>We took on the challenge of delivering eye care to people around the world and reducing global blindness.\u2028\r\nWe focused on one key reality: while there are no ophthalmologists nearby, there are general physicians.\u2028What if general doctors could become eye doctors?\r\n<br>This question led us to develop the Smart Eye Camera.\u2028It is a product that enables eye examinations simply by attaching it to a smartphone.\r\n<br>Manufactured with 3D printing.\u2028Offered at a dramatically lower cost.\u2028Lightweight and compact in form.\u2028Equipped with tutorials that anyone can use.\r\n<br>We meticulously designed every aspect to ensure adoption in developing countries.\u2028The result was a unique product unlike any existing medical device or similar solution.\r\n<br>As a result, it has been introduced in 60 countries and regions worldwide,\u2028and eye examinations have been conducted for 100,000 people.","is_link":false},{"keyword":"CREATIVITY\/IDEA\/INSIGHT","content":"In areas where eye care is underserved, we noticed something.\r\n<br>That is, although there are no ophthalmologists available to patients, there are doctors.\r\n<br>What if those doctors could become ophthalmologists? Could the global shortage of ophthalmologists be resolved?\r\n<br>What we developed is the Smart Eye Camera.\r\n<br> It is an attachment that allows you to easily undergo eye examinations simply by attaching it to your smartphone.\r\n<br>Converts LED light into diagnostic light to photograph patient's eyes.\r\n<br> This makes it possible to receive in-depth examinations, such as cataract screening and early detection of diseases, without having to travel to a distant hospital.\r\n<br> In other words, any doctor, including pediatricians, dentists, and internists, can be transformed into\r\nan ophthalmologist.","is_link":false},{"keyword":"STRATEGY","content":"The strategic points of this product are:\r\n<br>The study focuses on non-ophthalmologists in areas where eye care is underserved.\r\n<br>Specialists such as internists, pediatricians, and dentists are more numerous than ophthalmologists.\r\n<br>If they function as ophthalmologists, it would be seen as a dramatic increase in the number of ophthalmologists around the world.\r\n<br>Therefore, we developed a device that can \"transform every doctor into an ophthalmologist.”\r\n<br>This has enabled over 100,000 eye examinations around the world.\r\n<br>This has succeeded in saving patients' lives by enabling early detection of eye diseases such as cataracts.","is_link":false},{"keyword":"EXECUTION","content":"Realizing  \"Turning Every Doctor into Ophthalmologist\"\r\n<br>Innovative features of Smart Eye Camera\r\n<br>\r\n<br>-Smart Eye Camera's simple design allows it to be manufactured using a 3D printer, making it priced at 1\/30 of that\r\nof medical equipment (the average price of a slit lamp microscope is $40,000), while still providing detailed examinations equivalent to those of full-scale medical equipment, allowing it to detect diseases such as cataracts.\r\n<br>-This product is very lightweight, weighing just 14g.\r\n<br>-Furthermore, because it can be manufactured using a 3D printer, it can be made by local medical professionals\r\nat bases around the world.This means that there is no need for transportation costs from Japan.\r\n<br>\r\n<br>-Smart Eye Camera has an intuitive user interface.And by incorporating non-verbal tutorial videos, training sessions were no longer necessary.This makes it easy for non-ophthalmologists around the world, even those who speak different languages, to conduct eye examinations.\r\n<br>-This product does not use any electronic components, so if it does break down it is easy to repair.\r\n<br>\r\n<br>With its low price and in-depth diagnostic capabilities, the Smart Eye Camera represents a breakthrough not possible with similar products.","is_link":false},{"keyword":"RESULT","content":"-Smart Eye Cameras have been introduced in approximately 60 countries and regions.\r\n<br>-More than 100,000 tests conducted.\r\n<br>-Medical device registration: 33 countries worldwide\r\n<br>-Patented in 35 countries worldwide\r\n<br>\r\n<br>〈Introduced in healthcare institutions and the media〉\r\n<br>-Featured in the WHO Compendium of innovative health technologies for low-resource settings 2024\r\n<br>https:\/\/www.who.int\/publications\/i\/item\/9789240095212\r\n<br>-Bhutan National Media BBS\r\n<br>https:\/\/www.bbs.bt\/224701\/#google_vignette\r\n<br>-Received domestic and international healthcare innovation awards.\r\n<br>Fortuna Global Excellence Awards 2024\r\n<br>https:\/\/ouiinc.jp\/post_newsletter\/dr-eisuke-shimizu-ceo-of-oui-inc-receives-the-forttuna-global-excellence-awards-2024\/\r\n<br>-American Academy of Ophthalmology 2024\r\n<br>https:\/\/oui-eng2019.medium.com\/presented-at-aao-2024-won-troutman-award-a94f7dfb16b5\r\n<br>-Sponsored by the Ministry of Health, Labor and Welfare\r\n<br>JHVS Venture Awards 2024\r\n<br>-Giving lectures at ophthalmological societies around the world\r\n<br>Vietnam Ophthalmology Society Conference 2024, the largest ophthalmology conference in Vietnam\r\n<br>https:\/\/oui-eng2019.medium.com\/invited-lecture-at-vos2024-c437f0ccec89\r\n<br>-2024 One ASEAN Startup Award (Malaysia)\r\n<br>https:\/\/ouiinc.jp\/post_newsletter\/presentations-at-the-2024-one-asean-startup-award-and-hoc3\/\r\n<br>-We are currently expanding our scope to include eye examinations for animals.","is_link":false},{"keyword":"URL","content":"https:\/\/ouiinc.jp\/en\/top\/","is_link":true}],"files2":[{"name":"IN05_004.mp4","type":"mp4"},{"name":"IN05_004_DI01L.jpg","type":"jpg"}],"count":2}