{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"WEB SERIES","is_link":false},{"keyword":"ENTRANT COMPANY","content":"YDM (THAILAND) CO., LTD., BANGKOK","is_link":false},{"keyword":"TITLE","content":"DARE TO STEP","is_link":false},{"keyword":"BRAND","content":"GAMBOL ","is_link":false},{"keyword":"ADVERTISER","content":"GAMBOL (THAILAND) CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"YDM THAILAND, BANGKOK","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"TANAPON SUBSOMBOON ","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"ANUWAT NITIPANONT","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"ANUWAT NITIPANONT","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"KUNTHAKORN SMITANANDA","is_link":false},{"keyword":"ART DIRECTOR","content":"SOMCHAI WANITPHAISARN","is_link":false},{"keyword":"COPYWRITER","content":"KUNTHAKORN SMITANANDA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"VATANAVAT SATHIENSRI","is_link":false},{"keyword":"VISUALIZER","content":"JIRAWAT JEARANAIMANEE","is_link":false},{"keyword":"STUDIO ARTIST","content":"POOWADON POTICHAT","is_link":false},{"keyword":"BUSINESS STRATEGY DIRECTOR","content":"TUTIYA DISPHANURAT","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"JITRAMAS WATANA-UG","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"PORNRAT LIMCHAIYAWAT","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"DACHA RAMJAN","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"PATTARANIT PINTHITRALAPAWAT","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"LALIDA LERTRITRUANGSIN","is_link":false},{"keyword":"MEDIA PLANNER","content":"DALINA RUENGRONG","is_link":false},{"keyword":"MEDIA BUYER","content":"MATARANI WANGMANAOPITAK","is_link":false},{"keyword":"MEDIA AGENCY","content":"YDM THAILAND, BANGKOK","is_link":false},{"keyword":"MEDIA PLANNING DIRECTOR","content":"PREEYAPAT IMPRASOETSI","is_link":false},{"keyword":"MEDIA PLANNER","content":"THANAKRIT JERMSURAWONG","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"PATTARANIT PINTHITRALAPAWAT\/LALIDA LERTRITRUANGSIN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"SUNETA HOUSE, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"TEERAPOL SUNETA","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"CHALONGWUT CHORRUANGSAK","is_link":false},{"keyword":"GAFFER","content":"PHONGTHEP PHUSAWANG","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"NAPAT VORASUK","is_link":false},{"keyword":"FILM PRODUCER","content":"CHANAPA PLOYARUNRUNG","is_link":false},{"keyword":"CASTING","content":"NARISSARA MAKMANE","is_link":false},{"keyword":"EDITOR","content":"SARAWUT KAWEETHAMMAWONG","is_link":false},{"keyword":"COLORIST","content":"NATTACHA KHAJORNKIATSAKUL","is_link":false},{"keyword":"FLAME ARTIST","content":"THANNAWIT JIASUPPIBUL","is_link":false},{"keyword":"SPECIAL EFFECTS","content":"PARINYA LIKHITROEKWIT","is_link":false},{"keyword":"MIXER","content":"DANAI SUTHAMCHAREE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Dare to Step is a satirical web series by Gambol, a mass-market sandal brand in Thailand, told through a trilogy of connected short films.\r\n<br>\r\n<br>Set in a prehistoric world ruled by apes, each episode reflects a different modern social issue—domestic violence, \r\nair pollution, and corruption. While the situations change, the structure remains the same. A wrongdoing happens in public. Everyone sees it. No one intervenes.\r\n<br>\r\n<br>Until a sandal is thrown.\r\n<br>\r\n<br>The repeated moment becomes the spine of the series. Each time, the aggressor puts on a pair of Gambol sandals and experiences a shift—from physical comfort to mental clarity. Reflection follows. An apology is made. \r\nChange begins.\r\n<br>\r\n<br>Through repetition and episodic storytelling, the series reinforces a simple belief: when your feet feel right, your brain does too.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Thai society places strong value on social harmony and avoiding confrontation. As a result, serious issues such as domestic violence, corruption, and environmental harm are often seen repeatedly—but rarely challenged. Silence becomes habitual.\r\n<br>\r\n<br>Gambol is one of Thailand’s most familiar sandal brands, known for everyday comfort and accessibility, not for social commentary. Its mass-market presence made it an authentic vehicle for a story about repetition—seeing the same problems occur again and again.\r\n<br>\r\n<br>Dare to Step was designed as a web series to mirror this pattern. Each episode tackles a different issue, but follows the same narrative rhythm, reflecting how these problems persist across contexts and generations. The prehistoric setting and ape characters create emotional distance, allowing sensitive topics to be discussed without accusation. Humor lowers resistance, while repetition builds recognition.\r\n<br>\r\n<br>The recurring act of throwing a sandal carries local cultural meaning: symbolic, disruptive, yet non-violent. As a repeated visual cue, it links the episodes together and invites audiences to reflect not just on individual stories, but on the pattern behind them.","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.youtube.com\/watch?v=4KDeTHAEdSU","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.youtube.com\/watch?v=68hLOxC90OU","is_link":true},{"keyword":"URL 3","content":"https:\/\/www.youtube.com\/watch?v=wAdKVrDPBo8","is_link":true}],"files2":[{"name":"F19_005.mp4","type":"mp4"}],"count":1}