{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"VIRAL FILM","is_link":false},{"keyword":"ENTRANT COMPANY","content":"WOLF BKK, BANGKOK","is_link":false},{"keyword":"TITLE","content":"THE SCENT THAT GIVES YOU THE SCENE","is_link":false},{"keyword":"BRAND","content":"MITH BANGKOK","is_link":false},{"keyword":"ADVERTISER","content":"MEE MIT MAK CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"WOLF BKK, BANGKOK","is_link":false},{"keyword":"GENERAL MANAGER","content":"NATDHEE SOPONDHITIPUN","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"TORSAK CHUENPRAPAR","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"TORSAK CHUENPRAPAR","is_link":false},{"keyword":"CREATIVE GROUP HEAD","content":"GREEPOL BOONSRANGSOM","is_link":false},{"keyword":"ART DIRECTOR","content":"PATTARAWAN LUANGSA-ARD\/TORSAK CHUENPRAPAR","is_link":false},{"keyword":"COPYWRITER","content":"GREEPOL BOONSRANGSOM\/TORSAK CHUENPRAPAR","is_link":false},{"keyword":"AGENCY PRODUCER","content":"CHANOKNAN WONGWISES","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"SIRAPA KANCHANASUPPAWONG","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"SAWARIN JUNTARATIP","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"HAPPY ENDING FILM, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"NAWAPOL THAMRONGRATTANARIT","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"NATDANAI NAKSUWAN","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"PORNPONG WONGWATPONG","is_link":false},{"keyword":"FILM PRODUCER","content":"PACHARIN SURAWATANAPONGS","is_link":false},{"keyword":"SOUND","content":"DISARIN NINLAWONG","is_link":false},{"keyword":"CASTING","content":"SURANGKANA SUWANJINDA","is_link":false},{"keyword":"PROP MASTER","content":"JIRAYOOT CHOMPARAPOL","is_link":false},{"keyword":"STYLIST","content":"KWANHATAI CHITTIWATANA","is_link":false},{"keyword":"ART DIRECTOR","content":"PATCHARANUN TALANON","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"ONE COOL PRODUCTION, BANGKOK","is_link":false},{"keyword":"EDITOR","content":"CHALEAMCHON NATIPAT","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film opens on a commercial shoot, where Baifern Pimchanok arrives on set to observe the rehearsal in her role as the presenter. A production staff member steps in to block the shot and demonstrate the performance, confidently spraying the fragrance and delivering the actions on camera. After witnessing the stunning rehearsal, Baifern is visibly surprised and intrigued by what she sees. She approaches the director and discusses the moment together with the client, leading to a spontaneous decision to let the production staff member perform the scene instead.\r\n<br>\r\n<br>The shoot proceeds quickly and is completed in a single take. Baifern congratulates the production staff member on becoming the presenter. The film ends with a surprise moment as a service staff member steps forward to try \r\nthe fragrance, closing the scene on an unexpected note.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Thailand, fragrance advertising heavily relies on celebrity presenters. Well known figures are often used to represent confidence, beauty, and aspiration, especially in categories like perfume where the product cannot be easily seen or explained. Audiences are highly familiar with this formula.\r\n<br>\r\n<br>In Thai language and culture, the word “scene” carries a double meaning. It refers not only to a cinematic scene, \r\nbut also to a personal moment in real life when someone gets to shine or feel confident. This nuance allowed the campaign to play with both film language and everyday human experience.\r\n<br>\r\n<br>Thai advertising is also known for its warmth, humor, and self awareness. By having one of Thailand’s most recognizable presenters pass her spotlight to everyday people, the film subverted a familiar convention in a way that felt culturally natural. The use of real crew members and the real client reinforced authenticity, helping the idea resonate sincerely with audiences.\r\n<br>","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.tiktok.com\/@mithbangkok\/video\/7557589275169099016","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.facebook.com\/reel\/1535296497916328","is_link":true},{"keyword":"URL 3","content":"https:\/\/www.facebook.com\/reel\/1522740029150929","is_link":true},{"keyword":"URL 4","content":"https:\/\/www.instagram.com\/reel\/DPajsy7E3CG\/","is_link":true},{"keyword":"URL 5","content":"https:\/\/www.youtube.com\/watch?v=JZjPVKOKtP0","is_link":true}],"files2":[{"name":"F17_006.mp4","type":"mp4"}],"count":1}