{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"VIRAL FILM","is_link":false},{"keyword":"ENTRANT COMPANY","content":"CHOOJAI AND FRIENDS, BANGKOK","is_link":false},{"keyword":"TITLE","content":"MOTHER STRIKE","is_link":false},{"keyword":"BRAND","content":"SNACK JACK RING","is_link":false},{"keyword":"ADVERTISER","content":"HANAMI FOOD CO,LTD","is_link":false},{"keyword":"AGENCY","content":"CHOOJAI AND FRIENDS, BANGKOK","is_link":false},{"keyword":"ACCOUNT MANAGEMENT DIRECTOR","content":"ORACHA CHINSAWATPUN","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"PRASIT VITAYASAMRIT\/PHAIRAT UAPHADUNGLERT\/KOMSAN WATTANAVANITCHAKORN","is_link":false},{"keyword":"ART DIRECTOR","content":"KULLAWAT SRIKRISANAPOL\/MANOSH KETPHET","is_link":false},{"keyword":"COPYWRITER","content":"PANNAWIT SAE-NGOW","is_link":false},{"keyword":"AGENCY PRODUCER","content":"CHAINARONG WATTANATHANANKUN","is_link":false},{"keyword":"SENIOR ACCOUNT MANAGER","content":"NARUPORN KALAYANALARP","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"SUNETA HOUSE, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"TEERAPOL SUNETA","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"CHALONGWUT CHORRUANGSAK","is_link":false},{"keyword":"GAFFER","content":"CHOLLAKIT RUENSUK","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"NAPAT VORASUK\/KITTIKHUN JONGKRAIWUT","is_link":false},{"keyword":"FILM PRODUCER","content":"CHANAPA PLOYARUNRUNG","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"WARAWAN LAKSANAROM","is_link":false},{"keyword":"CASTING","content":"NARISSARA MAKMANE","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"PINRAYA PRAMUAL","is_link":false},{"keyword":"LOCATION","content":"JIRAWAT SANTARATCHAI","is_link":false},{"keyword":"ART DIRECTOR","content":"PORNCHAI CHEERANOON","is_link":false},{"keyword":"EDITOR","content":"SARAWUT KAWEETHAMMAWONG","is_link":false},{"keyword":"COLORIST","content":"NATTACHA KHAJORNKIATSAKUL","is_link":false},{"keyword":"SPECIAL EFFECTS","content":"THANNAWIT JIASUPPIBUL","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"THE RIG, BANGKOK","is_link":false},{"keyword":"SOUND ENGINEER","content":"DANAI SUTHAMCHAREE","is_link":false},{"keyword":"SOUND RECORDER","content":"ANUPARP SURIYATHON ","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"This film tells the story of a mother who is frustrated with her son for constantly playing mobile games and never listening when she tells him to stop. Suddenly, she is transported into her son’s game world, where she learns how to shoot, throw grenades, dodge enemies, and more. Through this unexpected journey, she begins to understand her son better and opens her heart to his efforts. In the end, they come to understand one another — and their worlds become one circle.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Thailand, family bonds and parental authority play a strong cultural role, making conflicts around children’s screen time and gaming especially sensitive and relatable. Gaming is deeply embedded in Gen Z’s daily life, while many parents still view it as a distraction rather than a shared activity. Snack Jack Ring was created within this cultural tension. The ring-shaped product carries symbolic meaning, representing “one circle,” a Thai expression that implies togetherness, inclusion, and mutual understanding. This cultural nuance helped the brand communicate connection and empathy across generations in a way that felt locally authentic.","is_link":false},{"keyword":"URL 1","content":"https:\/\/youtu.be\/j7ENdRfpXss?si=QkNAtrs9QdqzE9KM","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.facebook.com\/SnackJackClub\/videos\/771512465274884\/","is_link":true},{"keyword":"URL 3","content":"https:\/\/www.tiktok.com\/@snackjackclub\/video\/7536015669544914184?is_from_webapp=1&sender_device=pc","is_link":true},{"keyword":"URL 4","content":"https:\/\/www.instagram.com\/reel\/DNEzfTwqvOp\/","is_link":true}],"files2":[{"name":"F17_003.mp4","type":"mp4"}],"count":1}