{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"VIRAL FILM","is_link":false},{"keyword":"ENTRANT COMPANY","content":"LEO THAILAND, BANGKOK","is_link":false},{"keyword":"TITLE","content":"PATIENT","is_link":false},{"keyword":"BRAND","content":"KRUNG SRI FIRST CHOICE","is_link":false},{"keyword":"ADVERTISER","content":"AYUDHYA CAPITAL SERVICES CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"LEO BANGKOK, BANGKOK","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"SORADA SONPRASIT","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"SAMIRA THANCHAROENKIT","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"PRASERT VIJITPAWAN","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"THITI BOONKERD","is_link":false},{"keyword":"ART DIRECTOR","content":"THEETASAK DANGROJANA\/TEERAWAT KRAIARB","is_link":false},{"keyword":"COPYWRITER","content":"SHANYA JIWACHOTKAMJORN\/PRASERT VIJITPAWAN\/NORAWIT SARATSAMITH","is_link":false},{"keyword":"AGENCY PRODUCER","content":"RUNGRUDEE CHINPRATAN","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"RATHAWAN SUKANAKE","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"PATTRA KETSAMATHI","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"SUTHIKARN SAEJU","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"DOUNGJAI SAWASDEE MOYON","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"PUREE PREYAPRAWAT","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"FACTORY01, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"WUTHISAK ANARNKAPORN","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"KRITSADA NAKAGATE","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"MATTANEE UAJARERNSUP","is_link":false},{"keyword":"2<sup>ND<\/sup> ASSISTANT DIRECTOR","content":"WITYAWAT LAKAM","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"RUNGTAWAN NANTHASAEN","is_link":false},{"keyword":"POST PRODUCER","content":"WIPAWEE KHIRIRAT","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"BOONSITA LIMPRASERT","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"TOEY JARUVATEEKUL","is_link":false},{"keyword":"MOCK UP","content":"PARINYA LIKHITROEKWIT","is_link":false},{"keyword":"CASTING","content":"ANCHISA EKSIRIMETHIKUL","is_link":false},{"keyword":"STYLIST","content":"THIDA ROSTHIP","is_link":false},{"keyword":"LOCATION MANAGER","content":"NISAKORN NGAOSRI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"MATAD CO., LTD., BANGKOK\/ULTRAVIOLET POST PRODUCTION, BANGKOK\/THE QUIET LAB, BANGKOK","is_link":false},{"keyword":"EDITOR","content":"SIPPANART OLARNSARITKUL","is_link":false},{"keyword":"COLORIST","content":"NATNICHA SUWANPRAPA","is_link":false},{"keyword":"MIXER","content":"NOPAWAT LIKITWONG","is_link":false},{"keyword":"POST PRODUCER","content":"WIPAWEE KHIRIRAT","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"ONE COOL PRODUCTION, BANGKOK","is_link":false},{"keyword":"MIXER","content":"NOPAWAT LIKITWONG","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film begins in a hospital filled with patients waiting for their turn. Suddenly, a crocodile show performer walks up to the counter, complaining of a slight headache and neck pain. He hopes for some empathy, believing that his urgency will get him treated faster. But in the end, the nurse simply tells him to wait like everyone else. \r\n<br>Just then, First Choice steps in, showing the audience that we truly understand how painful waiting can be.\r\nThat’s why, at First Choice, we never make anyone wait—especially when it comes to applying for a card.\r\n<br>","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"This year, to strengthen our position as a “Fast Approval Cash card”, while also differentiate our brand from others. First Choice chose to communicate in a more emphatic way, By still showing how fast approval process we have,\r\nwe also show that we understand the feeling of those people who wait for the cash to be approved.\r\n<br>First Choice wants to highlight speed as a key value of the brand, but from a deeper, more human perspective. \r\n<br>We explore it through empathy, understanding that every time someone has to wait, there's always someone who suffers. \r\n<br>First Choice understands this, which is why we do everything possible to make sure our card approval process is\r\nas fast as possible.\r\n<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.youtube.com\/watch?v=x79lotYI0Vg","is_link":true}],"files2":[{"name":"F17_002.mp4","type":"mp4"}],"count":1}