{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ONLINE FILM: PUBLIC SERVICES & CAUSE APPEALS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS PVT.LTD., MUMBAI","is_link":false},{"keyword":"TITLE","content":"DESI OON","is_link":false},{"keyword":"BRAND","content":"CENTRE FOR PASTORALISM","is_link":false},{"keyword":"ADVERTISER","content":"CENTRE FOR PASTORALISM","is_link":false},{"keyword":"AGENCY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"SURESH ERIYAT","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NILIMA ERIYAT","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"DIRECTOR","content":"SURESH ERIYAT","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"BILU TOM MATTHEW","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"BILU TOM MATTHEW\/ARUN KUMAR","is_link":false},{"keyword":"CAMERA","content":"AMAN GUPTA","is_link":false},{"keyword":"GAFFER","content":"ARUN KUMAR","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NILIMA ERIYAT","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"NISHANT AJAY NANDGAONKAR\/JAY GONDALIA","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"ISHA GUPTA","is_link":false},{"keyword":"ANIMATICS & CHARACTER DESIGN","content":"ADITHI KRISHNADAS ","is_link":false},{"keyword":"COLOR LAYOUTS & TITLE DESIGN","content":"NIJIN NAZEEM","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"ANIMATOR","content":"AMAN GUPTA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"CANARIES POST SOUND, MUMBAI","is_link":false},{"keyword":"SOUND DESIGNER","content":"RESUL POOKUTTY (CAS) (MPSE)\/VIJAY KUMAR (MPSE)","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"RAJAT DHOLAKIA ","is_link":false},{"keyword":"MUSIC COMPOSER","content":"RAJAT DHOLAKIA ","is_link":false},{"keyword":"LYRICIST & LEAD SINGER","content":"SWANAND KIRKIRE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film explores the deep connection between Deccani wool, the land, and its people, highlighting its cultural, spiritual, and ecological significance. It delves into the resilience of the Deccani sheep, the traditions of shepherding, and the sacred role of wool in daily life. Through the story of Balu Mama and his revered flock, the film contrasts a rich heritage with the modern neglect of India’s native sheep and wool industry. In the face of this decline, it raises \r\na poignant question—can the wisdom of the past inspire a future where shepherding and pastoral traditions are valued once again?","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"This film is a landmark in stop-motion animation, not just for its storytelling but for the unique craft of animating with wool—a material rarely used in this medium, and one that was entirely new to both the director and the animation team.\r\n<br>\r\n<br>The choice to animate with wool posed significant technical challenges. Neither the director nor the team had worked with this material before, and there was no established pipeline for using wool in stop-motion. \r\nUnlike traditional materials such as clay or puppets, wool behaves unpredictably under light, absorbs moisture, and requires delicate handling to maintain consistency across frames.","is_link":false},{"keyword":"URL","content":"https:\/\/www.youtube.com\/watch?v=2P7E-K99cE0","is_link":true}],"files2":[{"name":"F16_002.mp4","type":"mp4"}],"count":1}