{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ONLINE FILM: TRAVEL & LEISURE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"TITLE","content":"SAFETYNOVELA","is_link":false},{"keyword":"BRAND","content":"PHILIPPINE AIRLINES","is_link":false},{"keyword":"ADVERTISER","content":"PHILIPPINE AIRLINES INC.","is_link":false},{"keyword":"AGENCY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"CHAIRMAN","content":"DAVID GUERRERO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"FRANCINE KAHN-GONZALEZ","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"DAVID GUERRERO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"JAIME LUDEÑA DIAZ\/CALEB COSICO\/MICA DELA ROSA","is_link":false},{"keyword":"ART DIRECTOR","content":"CALEB COSICO\/MACKY SANCHEZ\/SAMMY BUNAG\/JESSICA SENETA","is_link":false},{"keyword":"COPYWRITER","content":"MICA DELA ROSA\/IRISH BAUTISTA\/JULIE ANNE JULIAN\/JANNAH JORDAN","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"LIGAYA PAMA","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"KATE CARIÑO","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"JOSEF MONTINOLA","is_link":false},{"keyword":"PR DIRECTOR","content":"NATHANIEL STA TERESA\/CAMILLA GLEDITSCH","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"DIRECTOR","content":"MARIUS TALAMPAS","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"FRANCIS RICARDO BUHAY III","is_link":false},{"keyword":"CAMERAMAN","content":"IAN ONE HERNANDO DAVID\/GIAN PAOLO CALUAG\/JOSEF AARON CABANGIS\/MARLON MARAGUINOT","is_link":false},{"keyword":"GAFFER","content":"JOEL TIONGSON","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"JAMES WILLIAM SALES","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"SAMANTHA GABRIELLE JAVALOSA\/PAULA MAE COLLADO","is_link":false},{"keyword":"FILM PRODUCER","content":"MARIA ANNA BERNALDO","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"KEN RALPHAELLE ALMOROS\/GLENDA MUGOL","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"JUAN MANUEL ALCAZAREN","is_link":false},{"keyword":"CASTING","content":"CHARMAINE BETUDIO\/NESTEA NAESA\/CELINE MANALO","is_link":false},{"keyword":"WARDROBE","content":"KIRSTIE LEE CONTREVIDA\/SHIN MIYAMOTO\/AGNES ORTIZ\/CEDIE VALDORIA\/MILA CATALAN","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"JOHN MARC REMILIANO\/ROMEO LINA\/ALREA CRUZ\/JENNIE DELICA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"FLARE MANILA, MANILA\/BAREBONES, INC., MANILA","is_link":false},{"keyword":"EDITOR","content":"NATALIA BURGOS\/JERICK ALCANCIA","is_link":false},{"keyword":"COLORIST","content":"LESTER BRUTAS","is_link":false},{"keyword":"VIDEOGRAPHER","content":"KYLE MACATANGAY\/JERICK ALCANCIA","is_link":false},{"keyword":"POST EXECUTIVE PRODUCER","content":"DENISE GALOYO","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"HIT PRODUCTIONS, MANILA","is_link":false},{"keyword":"SOUND ENGINEER","content":"DARYL REYES\/RICHARD GENABE","is_link":false},{"keyword":"MUSIC ARRANGER","content":"ARNOLD BUENA\/JOAQUIN SANTOS","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Philippine Airlines’ inflight safety video is a full-on telenovela—packed with drama, confrontations, and heartbreaking tears—designed to keep passengers watching until the very end.\r\n<br>\r\n<br>After years of living abroad, Luisa comes home to surprising news: an engagement to the wealthy bachelor Diego, much to the dismay of her first love, the farm boy Anton. \r\n<br>\r\n<br>Against her wishes, Luisa’s parents go through great lengths for the wedding to happen. Just as she is about to say\r\n“I do,” Anton stops the wedding and takes her away. \r\n<br>\r\n<br>Diego pursues them, demanding a duel. But Luisa steps in and declares her love for Anton, forcing Diego to back down. The lovers escape to an island, finding a safe haven for their love.\r\n<br>\r\n<br>The narrative seamlessly follows the exact sequence of safety guidelines set by the Civil Aviation Authority of\r\nthe Philippines. Every part of the story communicates a safety instruction, keeping viewers engaged.\r\n<br>","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Filipinos don’t pay attention to safety instructions. But you know what they really pay attention to? Telenovelas. \r\n<br>\r\n<br>We’re a nation unapologetically obsessed with soap operas. Filipinos grew up masterfully switching between channels just to catch two telenovelas airing at the same time slot, and having dedicated TV screens at restaurants to screen the latest episodes. Even telenovela finales are live events thousands would flock to watch together. \r\n<br>\r\n<br>And for millions of overseas Filipino workers (OFWs) who fly Philippine Airlines, the telenovela is an important connection to home. It unites Filipinos across all generations and continents. It has shaped our local pop culture for decades.\r\n<br>\r\n<br>So to truly engage Filipinos with information-heavy material such as a pre-flight safety video, we presented\r\nthe safety guidelines in a format they would naturally gravitate toward. This also allowed us to showcase the beautiful destinations in our country, because classic telenovelas are always set in provinces. The film also celebrates the humor, pop culture, and the charmingly dramatic personality of the Filipino people.\r\n<br>\r\n<br>Ultimately, the Safetynovela communicates the mandatory safety instructions in a way that felt engaging, entertaining, and unmistakably Filipino.\r\n<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.youtube.com\/watch?v=2UkTBuEx-ek","is_link":true}],"files2":[{"name":"F11_004.mp4","type":"mp4"}],"count":1}