{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ONLINE FILM: FOOD & BEVERAGES","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"NO LABELS","is_link":false},{"keyword":"BRAND","content":"NIKKA WHISKY","is_link":false},{"keyword":"ADVERTISER","content":"ASAHI BREWERIES, LTD. \/ THE NIKKA WHISKY DISTILLING CO. LTD","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"YOSHIHIRO YAGI","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"NOBUAKE HASHIMOTO\/KOSUKE SHINSHI\/HARUKO TSUTSUI\/SHOHEI MAEDA","is_link":false},{"keyword":"ART DIRECTOR","content":"HIROYUKI KATO\/RINSHIRO FUJIKI\/DAISUKE HATAKEYAMA","is_link":false},{"keyword":"ENGLISH COPYWRITER","content":"SCOTT LEHMAN","is_link":false},{"keyword":"COPYWRITER","content":"ERIKO ISHIBASHI\/MINAMI NAKAZAWA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"NAO YAMAZAKI\/MIYUKI TAKIZAWA\/SAYA YAMAMURA\/HIROKI NAGAKAWA\/KOUHEI MURATA\/SHINYA TAMURA","is_link":false},{"keyword":"CREATIVE PRODUCER","content":"MASAKAZU TOYOOKA\/ASAMI SATO","is_link":false},{"keyword":"DESIGNER","content":"MASASHI FUJITA","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"KOTARO MITA\/YASUHIRO SHIMADA\/MASAHIKO HIBINO","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PYRAMID FILM INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"TAKUYA DEMURA\/MAMI KAWASHIMA","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"FUMIHITO KATAMURA","is_link":false},{"keyword":"CAMERAMAN","content":"FUMIHITO KATAMURA\/HITOMI YAMAMOTO","is_link":false},{"keyword":"GAFFER","content":"KENSHI SUDO","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"RISA NAKATOMI","is_link":false},{"keyword":"FILM PRODUCER","content":"MASAHARU NAKASHIMA\/JUNKI YODA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"MITSUHIRO KOGA\/YOUTA SUZUKI\/MASAMUNE HATANO\/KAISEI TERAMURA","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"KENGO INOUE","is_link":false},{"keyword":"LIGHTING","content":"HIDEYUKI TAKAYA\/RYOTARO TAKI","is_link":false},{"keyword":"CASTING","content":"RYOHEI SHONO","is_link":false},{"keyword":"STYLIST","content":"TOSHIO TAKEDA","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"SHINJI KONISHI","is_link":false},{"keyword":"OTHER FILM PRODUCTION CREDITS","content":"YASUHITO OGASAWARA\/KATSUYUKI HATA\/NORIKO SAOTOME\/JUN NAKAMURA\/MARU\/SUNAO SAKURAI","is_link":false},{"keyword":"EDITOR","content":"KANTA WATANABE\/RYOSUKE MURAKAMI\/MASAYA YOSHIDA","is_link":false},{"keyword":"COLORIST","content":"HARUHIKO TAKAYAMA","is_link":false},{"keyword":"MIXER","content":"AYUMI KATO","is_link":false},{"keyword":"POST PRODUCER","content":"TOMOKO TAKAHASHI","is_link":false},{"keyword":"SOUND PRODUCER","content":"KATSUYA YAMADA","is_link":false},{"keyword":"MUSIC COMPOSER","content":"HARUKA NAKAMURA\/MABANUA\/TORU SASAKI","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Our film explores the age-old question, ‘What defines a great whisky?’ in a totally new way. It strips away labels of price, origin, and age from the bottle, and focuses on the essence of whisky to evoke the time, natural forces, and craftsmanship that go into its creation. The film also depicts whisky consumers only as moving silhouettes, freed from the bounds of age, gender, and social status. Visually, our film takes an unusually artistic approach that eschews\r\nthe use of the ‘sizzle imagery’ commonly used in alcoholic beverage advertising. By taking this approach to express\r\nthe founder of Nikka Whisky’s belief that ‘whisky is not just a drink, but a spirit that inspires people to celebrate the joy of life’, we redefine the enjoyment of whisky in a way that transcends social, geographic, and generational boundaries — and reveal the brand to consumers in an entirely new light.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Whisky is a matter of personal preference, and consumer purchasing decisions are often determined by brand name, place of origin, and price. In Japan, the market has been uniquely shaped by widespread popularity of the highball (whisky and soda), which has been aggressively advertised by many whisky producers. This has created a highly polarised market, sharply divided between premium brands and mass-market products. It is within this context that whisky brands have traditionally competed for the attention of Japanese consumers. Overseas, Nikka’s premium whiskies are highly acclaimed, but most Japanese are unaware of this, and of the company’s long history. In fact, Nikka’s founder was the first distiller to make pot still whisky in Japan. And despite initial local resistance to the taste of whisky, he firmly believed that Japanese people would — and should — eventually learn to appreciate rich flavour of genuine whisky.","is_link":false},{"keyword":"URL","content":"https:\/\/www.youtube.com\/watch?v=XHNCKWasoUI","is_link":true}],"files2":[{"name":"F07_001.mp4","type":"mp4"}],"count":1}