{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"BROADCAST: CONSUMER GOODS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"INTO CREATIVE, MUMBAI","is_link":false},{"keyword":"TITLE","content":"SOIL","is_link":false},{"keyword":"BRAND","content":"CHUPPS FOOTWEAR","is_link":false},{"keyword":"ADVERTISER","content":"EASY SPIRIT","is_link":false},{"keyword":"AGENCY","content":"INTO CREATIVE, MUMBAI","is_link":false},{"keyword":"CHAIRMAN","content":"SANTOSH PADHI","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"AYESHA GHOSH","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"GARGI VAGIRAJU","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"SANTOSH PADHI","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"SANTOSH PADHI","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"SANTOSH PADHI\/YOGESH RIJHWANI","is_link":false},{"keyword":"COPYWRITER","content":"SANTOSH PADHI","is_link":false},{"keyword":"DESIGNER","content":"NAMRATA GOSAVI","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"TANIA DEY","is_link":false},{"keyword":"MEDIA AGENCY","content":"ASYMMETRICS, MUMBAI","is_link":false},{"keyword":"PR AGENCY","content":"MAVERICKS, MUMBAI","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"SHOOT AT SIGHT, MUMBAI","is_link":false},{"keyword":"DIRECTOR","content":"AMOL JALANDHAR JADHAV\/SANTOSH PADHI","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"AMOL JALANDHAR JADHAV\/KEDAR PHADKE","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"AMOL JALANDHAR JADHAV\/KEDAR PHADKE","is_link":false},{"keyword":"GAFFER","content":"MOHAMMED ASIF KHAN","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"AJAY WAGHMARE\/SAURABH BHISE\/OM SHINDE","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NATRAJ SHINDE","is_link":false},{"keyword":"FILM PRODUCER","content":"AMOL JALANDHAR JADHAV","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"SACHIN CHENDURKAR","is_link":false},{"keyword":"EDITOR","content":"RAVI KHANDELWAL","is_link":false},{"keyword":"COLORIST","content":"ASHIRWAD HADKAR (PRIME FOCUS)","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"AFTER STUDIOS, MUMBAI","is_link":false},{"keyword":"SPECIAL EFFECTS","content":"ROHIT PADWAL\/PRATHAMESH","is_link":false},{"keyword":"SOUND ENGINEER","content":"ADIL HOSSAIN","is_link":false},{"keyword":"MIXER","content":"YASH KORKARE","is_link":false},{"keyword":"SOUND PRODUCER","content":"HARSHUL KHADSE (SEVEN HEAVEN STUDIOS)\/PULZZ STUDIOS","is_link":false},{"keyword":"LEAD VOCALS","content":"SUDHIR YADUVANSHI","is_link":false},{"keyword":"BACKING VOCALS","content":"CHAITANYA P\/MANISH SHARMAA\/AJAY TIWARI","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"SHISHIR SAMANT","is_link":false},{"keyword":"FEMALE LEAD SINGERS","content":"AASHIMA MAHAJAN COLLECTIVE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Film opens in a natural organic remote setting with soft music and a group of people carrying a dead body of\r\na person for the last ritual, it's being shown in an authentic natural organic setting to make the point about how nature is still important to all of us, and we all should respect and play our roles to make this world a better place to live.\r\n<br>The film also makes a subtle point about how we all are born from nature and one day we will all go back\r\nto nature\/soil.\r\n<br>In a shocking unexpected reveal we show how our products (footwear\/sliders) can also be buried as they are now 100% biodegradable, hence the way our bodies disintegrate the pair of sliders too will disintegrate naturally.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Lyrics which is in local Indian language 'Hindi' means\r\n<br>‘We are here on earth for a few fleeting moments\r\n<br>Then we all return to dust\r\n<br>Don't you betray the earth you stand on\r\n<br>We are here on earth for a few fleeting moments\r\n<br>Then we all return to dust\r\n<br>One day, you will be dust, So will I.'\r\n<br>\r\n<br>\r\n<br>","is_link":false}],"files2":[{"name":"F01_003.mp4","type":"mp4"}],"count":1}