{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PRINT & OUTDOOR","is_link":false},{"keyword":"ENTRANT COMPANY","content":"IMPACT BBDO, DUBAI","is_link":false},{"keyword":"TITLE","content":"THE UNTAUGHT HISTORY EDITION","is_link":false},{"keyword":"BRAND","content":"ANNAHAR","is_link":false},{"keyword":"ADVERTISER","content":"ANNAHAR","is_link":false},{"keyword":"AGENCY","content":"IMPACT BBDO, DUBAI","is_link":false},{"keyword":"CHAIRMAN","content":"DANI RICHA","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER & EDITOR IN CHIEF","content":"NAYLA TUENI","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"EMILE TABANJI","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"ALI REZ","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"JOE ABOU KHALED","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"ANTHONY ASMAR\/ANTHONY AZZI ","is_link":false},{"keyword":"ART DIRECTOR","content":"MAYA NASR\/KRISTEN KARAM ","is_link":false},{"keyword":"COPYWRITER","content":"TAREK BACHA ","is_link":false},{"keyword":"AGENCY PRODUCER","content":"TALLY MASSOUH\/RAMY TANNOUS ","is_link":false},{"keyword":"JOURNALIST","content":" LUCIEN CHEHWAN\/DIANA SKAINI","is_link":false},{"keyword":"CAMPAIGN SUMMARY","content":"Lebanon got its independence in 1943, and ever since, no government was ever able to publish a unified history, leaving generations with nothing but fragments of events shaped by politics, rumor, and family influence.\r<br>\r<br>On Independence Day 2025, AnNahar dared to fill that void. The newspaper transformed into a nationwide memoir, piecing together over 8 decades of reporting, front pages, and never-recorded events, publishing for the first time in Lebanon’s history: “The Untaught History Edition”. AnNahar’s newsroom turned into a chamber of independent historians, ensuring major events from independence, civil war, reconstruction, crisis, was resurrected, verified, and given its rightful place. \r<br>\r<br>To finally free Lebanon’s history from the grip of bias, the edition earned an unprecedented nod from every political corner, including the Prime Minister and the Minister of Education, declaring, for the first time, that Lebanon’s story belonged to the nation, not to any one voice.\r<br>The special edition made it to schools across Lebanon, transforming what was once yesterday’s news into a living history lesson. The reaction was instant: the edition sold out, subscriptions jumped, and a countrywide conversation sparked around the past, identity, and the nation’s future. AnNahar didn’t just print a newspaper, it restored Lebanon’s memory, proving that when governments fail, journalism leads the way.\r<br>","is_link":false},{"keyword":"CREATIVITY\/IDEA\/INSIGHT","content":"For generations, Lebanese students have been mistaught the story of their own country. Political deadlock and deliberate suppression kept Lebanon’s history fragmented, leaving classrooms with pieces shaped by rumor, family accounts, and biased narratives, never a complete, verified record in official textbooks. Despite repeated attempts, successive governmental committees assigned to create a unified history book have failed, again and again.\r<br>On Independence Day, AnNahar confronted decades of silence by publishing Lebanon’s first complete history, as a newspaper. Using 80 years of front pages from archives, we reconstructed the chapters history books had ignored. Instead of waiting for politicians to act, AnNahar made History itself the headline.\r<br>By choosing newsprint over textbooks, we took history out of the archive and carried it to homes, schools, streets, on the one day it mattered most. It wasn’t symbolic; it was confrontational. A clear break from political paralysis, and a decisive move to put the nation’s past where it belonged: in the hands of the people, turning headlines into lessons and silence into lifelong record.\r<br>","is_link":false},{"keyword":"STRATEGY","content":"The campaign was designed to reach the most affected by Lebanon’s unwritten history: students, teachers, and families across all sects, while also engaging educators, opinion leaders, policymakers, and the public.\r<br>Lebanon’s deepest challenge throughout history is sectarianism, dividing the country and fueling tension. Failing to agree on a unified history only widens this dangerous void.\r<br>As one of the country’s most trusted newspapers, AnNahar carried both credibility and responsibility, but also faced challenges in a fragmented media landscape where trust is fragile and narratives are contested. The strategy was to reassert AnNahar’s role not just as a news source, but as a national reference.\r<br>By publishing The Untaught History Edition on Independence Day, the campaign anchored itself to Lebanon’s most emotional moment, creating urgency and relevance. Distribution to schools, newsstands, and digital platforms ensured accessibility, while verification via AnNahar’s archives and validation from independent historians, reinforced trust.\r<br>In a country divided by sectarianism, the key insight was clear: neutrality is power. By offering a single, verified account recognized across political lines, including the Prime Minister and Minister of Education, AnNahar became common ground, restoring relevance, strengthening credibility, and reconnecting a divided audience through a shared historical record.\r<br>","is_link":false},{"keyword":"EXECUTION","content":"AnNahar mobilized its editorial team alongside independent historians to audit and reconstruct over eight decades of reporting, utilizing archives spanning from 1943 to 2025. Every chapter was validated through firsthand coverage published at the time the events occurred.\r<br>The Untaught History Edition was officially released nationwide on the eve of Lebanon’s Independence Day, appearing simultaneously at newsstands, kiosks, and in both public and private schools across the country. Thousands of copies were delivered directly to classrooms, while the full edition was also published online, adapted into social and snackable formats to reach youth, as well as educators, families, and the Lebanese diaspora worldwide.\r<br>That same day, outdoor executions took over the streets of Lebanon, boldly declaring that history had been made and inviting the public to claim their copy.","is_link":false},{"keyword":"RESULT","content":"The Untaught History Edition delivered significant cultural and commercial impact, drawing widespread local and international media attention and igniting organic public debate as it quickly became a reference point for discussions around identity, memory, and shared history.\r<br>The campaign drove a +30% surge in website pageviews, reaching approximately 1 million views, while unique users increased by +42%, demonstrating massive nationwide engagement. Newsletter signups skyrocketed by +143%, reflecting heightened interest in AnNahar's content, and subscriptions grew by +40%, reversing years of print media decline and proving that compelling, purpose-driven journalism can revitalize traditional media. Demand exceeded expectations, with the edition selling out within hours, moving directly into classrooms nationwide, where educators adopted it as a teaching tool to spark open, critical conversations about Lebanon’s past.\r<br>Most notably, the campaign achieved something unprecedented: a single historical account publicly recognized across political lines, acknowledged by the Prime Minister and the Minister of Education, restoring AnNahar’s role as a trusted national reference. More than a publication, the campaign filled a historic void, turning news into knowledge, restoring collective memory, and proving that journalism can succeed where governments have failed.\r<br>","is_link":false}],"files2":[{"name":"","type":"pdf"}],"count":1}