{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"USE OF PLATFORM","is_link":false},{"keyword":"ENTRANT COMPANY","content":"TBWA\\MEDIA ARTS LAB, TOKYO","is_link":false},{"keyword":"TITLE","content":"SUZUKI-SAN'S HEART STORY ON LINE","is_link":false},{"keyword":"BRAND","content":"APPLE WATCH","is_link":false},{"keyword":"ADVERTISER","content":"APPLE","is_link":false},{"keyword":"AGENCY","content":"TBWA\\MEDIA ARTS LAB TOKYO, TOKYO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"KATRIEN DE BAUW","is_link":false},{"keyword":"CHIEF DIGITAL OFFICER","content":"BETH KEAMY","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"TARO SATO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"BRENT ANDERSON","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"RICARDO ADOLFO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"MAIYA KINOSHITA\/ZAMIR ANTONIO","is_link":false},{"keyword":"ART DIRECTOR","content":"ARISA TAKADA\/CHISATO OKA ","is_link":false},{"keyword":"COPYWRITER","content":"ISSEI USUI\/MARINA KOBAYASHI","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"BRIAN O’ROURKE\/CRISTIANA LADKI WILLIAMS","is_link":false},{"keyword":"AGENCY PRODUCER","content":"YUYA MIMASU\/YUKI HAMAJIMA\/YASUHIRO MOTOBE","is_link":false},{"keyword":"DESIGNER","content":"MASAO ISHIDA ","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"JOSH MARCY","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"CAROLINE PHILLIPS","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"BENJAMIN HUFFORD","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"ASTERIA ZHANG\/MARINA MURAMATSU","is_link":false},{"keyword":"MARKETING COMMUNICATION DIRECTOR","content":"LU BORGES","is_link":false},{"keyword":"MARKETING COMMUNICATION MANAGER","content":"BRANDON MURATALLA","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"PATRYCJA SOJKA","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"SHUMPEI SUZUKI","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"SHION INOUE","is_link":false},{"keyword":"MEDIA AGENCY","content":"OMD, TOKYO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"MOTOKO NAKAO","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"KEI AOTA","is_link":false},{"keyword":"MEDIA PLANNING DIRECTOR","content":"MEGUMI YONEDA\/AYA NAGAO\/YOSHITAKA KITANO","is_link":false},{"keyword":"MEDIA PLANNING MANAGER","content":"KONOMI ISHIDA\/HIROKI AKAZA","is_link":false},{"keyword":"MEDIA PLANNER","content":"HINAKO CHIBA\/SOTA IKEDA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"Y’S, TOKYO","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"RIKIYA SAITO","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"HIROSHI SATO\/DANTE KUWASHIMA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"HAKUHODO PRODUCT’S REDHILL, TOKYO","is_link":false},{"keyword":"EDITOR","content":"MASANA FUJITA\/KOKI HAMASAKI ","is_link":false},{"keyword":"MIXER","content":"NOBUYUKI AONUMA","is_link":false},{"keyword":"POST PRODUCER","content":"YASUHIRO MOTOBE\/NATSUKI HONMA ","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BLACK CAT WHITE CAT, TOKYO","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"SEYA MATSUMIYA","is_link":false},{"keyword":"MUSIC COMPOSER","content":"RYU SUGIMARU","is_link":false},{"keyword":"MUSIC SUPERVISOR","content":"JOE CONNOR","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"For heart conditions like AFib, daily checks are essential, but many are unaware of what the disease is, or how to detect it. On top of this, 87% of those in their 40s and 50s have never owned a wearable. \r<br>\r<br>To convey that Apple Watch can look after their heart health, we told the story of Apple Watch user Masahiro Suzuki through LINE conversations with his wife. Exclusively published on Apple’s official LINE account, we meticulously replicated his messages, photos and stamps, allowing users to relive his journey, from the first Apple Watch notification to receiving treatment.\r<br>\r<br>With no media costs, Masahiro’s story reached 2.37 million accounts, doubled the average view time of any Apple’s LINE content, and achieved 10x higher watch-to-completion rate than the industry average—raising awareness of how Apple Watch’s heart health features are always watching out for you.","is_link":false},{"keyword":"URL","content":"https:\/\/page.line.me\/iib1609n\/showcase\/1461357122957948","is_link":true}],"files2":[{"name":"DI27_003.mp4","type":"mp4"},{"name":"DI27_003_DI01L.jpg","type":"jpg"}],"count":2}