{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"USE OF MOBILE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"MOGU MOGU TOWN","is_link":false},{"keyword":"BRAND","content":"OTSUKA PHARMACEUTICAL CO., LTD.","is_link":false},{"keyword":"ADVERTISER","content":"OTSUKA PHARMACEUTICAL CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"AI SAKAMOTO\/YU ORAI","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"YUNOSUKE NAKAYAMA (DENTSU DIGITAL INC.)","is_link":false},{"keyword":"ART DIRECTOR","content":"YU ORAI","is_link":false},{"keyword":"COPYWRITER","content":"RISA HORIKOSHI","is_link":false},{"keyword":"TECHNICAL DIRECTOR","content":"HISAYOSHI TOHSAKI\/HIDEMASA MORI (THE STRIPPERS CO., LTD.)","is_link":false},{"keyword":"AGENCY PRODUCER","content":"SHINSAKU OGAWA (MEET & MEET)\/MASAHIRO MIYAKAWA (DENTSU DIGITAL INC.)\/RYO NAGASAWA (EXTEC)","is_link":false},{"keyword":"PROJECT MANAGER","content":"YUMIKO TAKAHASHI (THE STRIPPERS CO., LTD.)","is_link":false},{"keyword":"PROGRAMMER","content":"REN TAKAHASHI\/BEAK SANGYOUP\/NAOYA NUMATA (THE STRIPPERS CO., LTD.)","is_link":false},{"keyword":"DESIGNER","content":"YU ORAI","is_link":false},{"keyword":"ILLUSTRATOR","content":"SAYAKA SHOJI (FREELANCE)\/YUUKI MASHIKO (DRIFTER INC.)","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"DAISUKE MURAKAMI\/TETSUYA SHIMIZU\/TOMOYUKI ASANO","is_link":false},{"keyword":"E-COMMERCE DEPARTMENT","content":"KOJI TAKAYA\/TARO MUTO (OTSUKA PHARMACEUTICAL CO., LTD.)","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"AI SAKAMOTO","is_link":false},{"keyword":"PLANNER","content":"YUNOSUKE NAKAYAMA (DENTSU DIGITAL INC.)","is_link":false},{"keyword":"PR DIRECTOR","content":"AYAKO YOSHINOYA (6KAI INC.)","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"TAIYO KIKAKU CO., LTD., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"MASASHI FUKUDA\/DAIHEI SHIBATA (FREELANCE)","is_link":false},{"keyword":"FILM PRODUCER","content":"TSUYOSHI ONOZAKI\/KUNIHIKO SAKATA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"HIYU MAEDA","is_link":false},{"keyword":"EDITOR","content":"SHIN NISHINAKA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"S2 FACTORY, INC., TOKYO","is_link":false},{"keyword":"BACKEND ENGINEER","content":"AYAKA OTSUKA ","is_link":false},{"keyword":"INFRASTRUCTURE ENGINEER","content":"TAICHIRO KOBAYASHI","is_link":false},{"keyword":"ENGINEER","content":"JUN KURIYAMA","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"THE STRIPPERS CO., LTD., TOKYO","is_link":false},{"keyword":"VISUAL EFFECTS","content":"YASUHIRO UMETSU","is_link":false},{"keyword":"ANIMATOR","content":"MOMOKO NAKAGAWA","is_link":false},{"keyword":"TEST DIRECTOR","content":"DAIKI ITOH","is_link":false},{"keyword":"TEST LEADER","content":"NOBUAKI HASUIKE (EG TESTING SERVICE INC.)","is_link":false},{"keyword":"TESTER","content":"JIHO LIM\/MANAMI ISHIDA\/CHIAKI NOMURA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"DRIFTER INC., TOKYO","is_link":false},{"keyword":"SOUND DESIGNER","content":"YUUKI MASHIKO","is_link":false},{"keyword":"DIALOGUE EDITOR","content":"KENJI NAKAJO (ATTIC INC.)","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Many parents in Japan struggle with their children's picky eating and unbalanced nutrition. Children's picky eating habits also contribute to food waste, with each child leaving an average of 7.1 kilograms of school lunch uneaten per year. \r\n<br>To tackle these challenges, we created Mogu Mogu Town, a revolutionary food education game app that turns everyday meals into an adventure. Instead of just learning about nutrition, children actively engage with it—scanning their meals to discover hidden ingredient characters and growing their own body town. Through fun, interactive quizzes, they absorb key nutritional knowledge without even realizing they’re learning.\r\n<br>Mogu Mogu Town has spread widely across Japan and is now used in elementary schools, restaurants, and workshops. It has even expanded into animated videos and cards, bringing food education to life in new and engaging ways!\r\n<br>Most importantly, Mogu Mogu Town isn’t just about education—it’s about real change. In a survey of our users, 67% of children challenged themselves to try disliked or new foods, and 65% began enjoying more vegetables and fish.\r\n<br>※ Mogu Mogu is a Japanese onomatopoeia that represents the sound of eating.","is_link":false},{"keyword":"URL 1","content":"https:\/\/mogumogu-town.jp\/","is_link":true},{"keyword":"URL 2","content":"https:\/\/apps.apple.com\/jp\/app\/%E3%82%82%E3%81%90%E3%82%82%E3%81%90%E3%82%BF%E3%82%A6%E3%83%B3-%E9%A3%9F%E8%82%B2-%E7%9F%A5%E8%82%B2%E3%82%A2%E3%83%97%E3%83%AA-%E5%B9%BC%E5%85%90-%E5%AD%90%E4%BE%9B%E3%82%84%E5%A4%A7%E4%BA%BA%E3%82%82%E5%AD%A6%E3%81%B9%E3%82%8B\/id6474555784","is_link":true}],"files2":[{"name":"DI20_005_DI01L.jpg","type":"jpg"}],"count":1}