{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"USE OF INFLUENCER","is_link":false},{"keyword":"ENTRANT COMPANY","content":"GIGIL, MANILA","is_link":false},{"keyword":"TITLE","content":"KWEEN YASMIN","is_link":false},{"keyword":"BRAND","content":"CANVA PRO","is_link":false},{"keyword":"ADVERTISER","content":"CANVA","is_link":false},{"keyword":"AGENCY","content":"GIGIL, MANILA","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"JAKE YRASTORZA","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"BADONG ABESAMIS\/HERBERT HERNANDEZ","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"GREGGY GREGORIO\/JEANO CRUZ\/JASPER CAJILIG","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"TEEJAY JAMLANG","is_link":false},{"keyword":"HEAD OF ART","content":"RONCHRIS COSME","is_link":false},{"keyword":"ART DIRECTOR","content":"RIZ GUICO\/YNNA MILAMBILING\/SEPH ASENTISTA\/QUATRO LOS BAÑOS\/HAUI SACAY\/BETTINA DELA PAZ PAULE\/\r\nANGELO ESTRELLA\/NEIL DE LUNA","is_link":false},{"keyword":"COPYWRITER","content":"RAPHE RAMIREZ\/JOAQUIN ACOSTA\/IBY ELAINE CASTRO\/JUANCHO SANTOS","is_link":false},{"keyword":"AGENCY PRODUCER","content":"WENDY RIVERA","is_link":false},{"keyword":"RESEACH & DATA ANALYST","content":"FRITZ JAY DALAWAMPU","is_link":false},{"keyword":"INTERACTIVE DESIGNER","content":"CLISTER SANTOS","is_link":false},{"keyword":"DEVELOPER","content":"RIAN PEREZ\/MIGUEL MANGAHAS","is_link":false},{"keyword":"GROUP ACCOUNT DIRECTOR","content":"MICCO BALANA\/BEVERLY LUBID","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"ABIGAIL REYES\/ISAI LIPA","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"KOY JECINO\/KIM TANG","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"KELSY CORTEZA ","is_link":false},{"keyword":"ACCOUNT SUPERVISOR","content":"MARVIN CORTEZ\/KYARA VLAHOV","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"NANAIS HERNANDEZ\/JOAQUIN MERCADO","is_link":false},{"keyword":"MEDIA AGENCY","content":"NAKS!, MANILA","is_link":false},{"keyword":"MEDIA PLANNING DIRECTOR","content":"MARGIE HUSMALAGA","is_link":false},{"keyword":"MEDIA PLANNER","content":"MAUREEN TAN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"MONTIFAR PHOTOGRAPHY, MANILA\/MOVI MEDIA, MANILA","is_link":false},{"keyword":"DIRECTOR","content":"MIKO MONTIFAR\/NES ZEUS MATIAS","is_link":false},{"keyword":"CAMERAMAN","content":"GENE BRITANICO\/YUS TORRES\/COCOY PONCE\/BEA MERCADO","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"MARIE ANN TUAÑO","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"WINSTON FAMILARA\/CLAIRE SELORIO\/AMRY CLAIRE PERDIGON","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"LIZETTE ESTHER GARCIA\/ROSARIO BONI\/MARY ANN LACRA","is_link":false},{"keyword":"WARDROBE","content":"ISABELLE GARCIA\/MARIE FE DAVAD","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"GINA LLANTO\/JANET CABALE","is_link":false},{"keyword":"EDITOR","content":"JOSEPH LINGA\/KLAURENCE CRUZ","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Canva wanted to promote Canva Pro as the ‘All-purpose’ platform for businesses to advertise themselves and make them convert from its free version to Pro. Canva could've gotten a celebrity graphic designer for an endorser. Instead, Canva got an influencer touted on Philippine social media as 'All-Purpose.’ \r\n<br>\r\n<br>Kween Yasmin is a singer, dancer, spoken word poet, business owner, and more. Canva Pro crowned her as a true 'All-Purpose Kween' by transforming her into a suite of creative assets: a stock photo model, a set of emojis, and lastly, a typeface.\r\n<br>\r\n<br>The campaign went viral. It was used by local businesses and big brands, also exploding in other cultures like K-Pop and the rest of the music industry, to streaming, schools, and even the Philippine government.\r\n<br>\r\n<br>It birthed endless memes. Some even made their own typeface inspired by the campaign. People couldn’t stop asking how to use it, and netizens began teaching how to use Canva Pro, becoming the experts themselves.\r\n<br>\r\n<br>17,500,000+ million \r\n<br>Engagements\r\n<br>\r\n<br>391%\r\n<br>surge in Brand Conversations\r\n<br>\r\n<br>100%\r\n<br>Increase in Canva Pro trials\r\n<br>vs. previous year\r\n<br>*alongside other efforts\r\n<br>\r\n<br>USD 318,885 \r\n<br>Earned media values\r\n<br>\r\n<br>Users utilized the assets \r\n<br>1,600,000+ times\r\n<br>\r\n<br>Published and shared\r\n<br>1,000,000+ times\r\n<br>\r\n<br>\r\n<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.canva.com\/p\/allpurposekween\/","is_link":true}],"files2":[{"name":"DI17_010.mp4","type":"mp4"},{"name":"DI17_010_DI01L.jpg","type":"jpg"}],"count":2}