{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"USE OF INFLUENCER","is_link":false},{"keyword":"ENTRANT COMPANY","content":"OGILVY SINGAPORE, SINGAPORE","is_link":false},{"keyword":"TITLE","content":"VASELINE VERIFIED","is_link":false},{"keyword":"BRAND","content":"VASELINE","is_link":false},{"keyword":"ADVERTISER","content":"UNILEVER","is_link":false},{"keyword":"AGENCY","content":"OGILVY SINGAPORE, SINGAPORE","is_link":false},{"keyword":"GLOBAL CLIENT LEAD, UNILEVER & MANAGING DIRECTOR, WPP@UNILEVER","content":"DAVID DAHAN","is_link":false},{"keyword":"ASIA MANAGING DIRECTOR, UNILEVER","content":"AANCHAL SETHI","is_link":false},{"keyword":"GLOBAL CHIEF CREATIVE OFFICER","content":"LIZ TAYLOR","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER, ASIA","content":"REED COLLINS","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER, OGILVY","content":"NICOLAS COURANT","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER, WPP@UNILEVER","content":"MARCO VERSOLATO","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR, ART","content":"RIA OCAMPO","is_link":false},{"keyword":"JUNIOR ART DIRECTOR","content":"LUQMAN DAUD","is_link":false},{"keyword":"SENIOR COPYWRITER","content":"CHRISTINA WILSON","is_link":false},{"keyword":"COPYWRITER","content":"JOSEPH LIM","is_link":false},{"keyword":"SENIOR INTEGRATED PRODUCER","content":"LUKE PIDGEON","is_link":false},{"keyword":"PROJECT MANAGER","content":"JO-ANN BOK","is_link":false},{"keyword":"ASSISTANT","content":"CHERYL MONG","is_link":false},{"keyword":"VISUAL DESIGNER","content":"NICOLAS DAMIENS","is_link":false},{"keyword":"BUSINESS DIRECTOR","content":"MJ PENA","is_link":false},{"keyword":"SENIOR ACCOUNT DIRECTOR","content":"JOYCE D’SOUZA\/JANNA JAUHAR","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"SHAUN LEE","is_link":false},{"keyword":"EXECUTIVE STRATEGY DIRECTOR","content":"SUMEGHA RAO","is_link":false},{"keyword":"GROUP STRATEGY DIRECTOR","content":"JASMINE LAI","is_link":false},{"keyword":"MEDIA AGENCY","content":"MINDSHARE","is_link":false},{"keyword":"PR AGENCY","content":"OGILVY SINGAPORE, SINGAPORE\/OGILVY UNITED KINGDOM, LONDON\/\r\nOGILVY SOUTH AFRICA, JOHANNESBURG\/OGILVY USA, NEW YORK","is_link":false},{"keyword":"DIRECTOR, CONSUMER PR & INFLUENCE","content":"NYKO RODRIGUEZ","is_link":false},{"keyword":"SENIOR MANAGER, CONSUMER PR & INFLUENCE","content":"HOLLY BLACK","is_link":false},{"keyword":"ACCOUNT MANAGER, CONSUMER PR & INFLUENCE","content":"MADELINE TAN\/JIA HUI LIN ","is_link":false},{"keyword":"ACCOUNT ASSOCIATE, CONSUMER PR & INFLUENCE","content":"CHERIE TAN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"WHITECOAT","is_link":false},{"keyword":"SENIOR INTEGRATED PRODUCER","content":"LUKE PIDGEON","is_link":false},{"keyword":"SENIOR PRINT PRODUCER","content":"GINA TAN","is_link":false},{"keyword":"HEAD OF PRODUCTION","content":"GERRI HAMILL","is_link":false},{"keyword":"PRODUCTION COORDINATOR","content":"AMNI RAHWOM","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"CHAMELEON\/WHITECOAT\/BOXCUTTER","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BIGSYNC\/FUSE","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Vaseline Verified redefined what brand authority looks like in the creator economy – successfully expanding the horizons from a humble jelly for skin healing created in the 19th century, to now a cultural icon which has made its way to many new categories it has never been before.\r\n<br>\r\n<br>The unlock was in shifting our mindset to obsess over the tales shared by our consumers, not the ones our brand shouts. Instead of adding more noise, we uncovered the quiet, often uncomfortable insight and cultural signals that were overlooked before. \r\n<br>\r\n<br>This led us to build the first Social R&D ecosystem named Vaseline Verified – a self-sustaining social engine that fact-checks social hacks, successfully injecting the brand to diverse communities and categories they shop in.\r\n<br>\r\n<br>The results? Unprecedented growth of +1293% brand mentions, +43% e-Commerce sales, and +13.9% Retail Sales Value Growth. \r\n<br>\r\n<br>","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.tiktok.com\/@vaselinebranduk\/video\/7489535874934361366","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.tiktok.com\/@vaselinebranduk\/video\/7489512075492904214","is_link":true},{"keyword":"URL 3","content":"https:\/\/www.tiktok.com\/@vaselinebranduk\/video\/7488744835763981590","is_link":true},{"keyword":"URL 4","content":"https:\/\/www.tiktok.com\/@vaselinebranduk\/video\/7508488009172487446?q=vaseline%20verified&t=1769763739930","is_link":true}],"files2":[{"name":"DI17_009.mp4","type":"mp4"},{"name":"DI17_009_DI01L.jpg","type":"jpg"}],"count":2}