{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"REAL-TIME RESPONSE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"TITLE","content":"COME BACK HOME","is_link":false},{"keyword":"BRAND","content":"DAANGN","is_link":false},{"keyword":"ADVERTISER","content":"DANGGEUN MARKET INC.","is_link":false},{"keyword":"AGENCY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"JUNG A KIM","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"KWANG HYEOK JIN","is_link":false},{"keyword":"ART DIRECTOR","content":"SUN HA CHAE\/SU JIN JO\/EUN SEO KIM","is_link":false},{"keyword":"COPYWRITER","content":"SUNG MIN PARK\/HYO JIN KIM\/YE HEE JEONG","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"CHUL SEOK CHOI","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"YUN MI CHOI\/MIN CHONG KANG","is_link":false},{"keyword":"MEDIA PLANNER","content":"SEOL HONG KANG\/JIN HEE CHOI\/TAE JUN KIM","is_link":false},{"keyword":"MEDIA AGENCY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"In South Korea, approximately 70,000 people go missing every year, and the probability of finding them decreases rapidly as time passes after the disappearance.\r<br>While the National Police Agency sent broad-scale mobile alerts, location mismatches and \"alert fatigue\" limited their effectiveness. In 2023, Daangn seized the opportunity to establish its hyperlocal leadership by transforming its neighborhood-level information exchange into a social safety net.\r<br>\r<br>Starting with the insight that \"neighbors closest to the incident find missing persons fastest,\" Daangn leveraged its platform, used by 90.5% of Koreans. After an MOU with the police, Daangn built a system that calls missing person API data every 10 minutes, automatically publishing alerts to users within a 1.5–3km radius. Using Map APIs, the system performs geocoding to visualize locations intuitively. By activating community features like comments and shares, it turned an everyday app into a real-time rescue network.\r<br>\r<br>Within one month, 1,233 missing persons were safely located. The campaign drove a 10-fold increase in related tab traffic and a 12-fold increase in map click-through rates. Winning the Grand Prix at South Korea’s top advertising awards, Daangn proved its creative excellence and profound social impact through digital innovation.","is_link":false},{"keyword":"URL","content":"https:\/\/youtu.be\/ZxA1KY3KIeM","is_link":true}],"files2":[{"name":"DI10_003.mp4","type":"mp4"},{"name":"DI10_003_DI01L.jpg","type":"jpg"}],"count":2}