{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"SOCIAL FILM SERIES","is_link":false},{"keyword":"ENTRANT COMPANY","content":"BRILLIANT & MILLION, BANGKOK","is_link":false},{"keyword":"TITLE","content":"IT MUST BE STING","is_link":false},{"keyword":"BRAND","content":"STING THAILAND","is_link":false},{"keyword":"ADVERTISER","content":"SUNTORY PEPSICO BEVERAGE THAILAND","is_link":false},{"keyword":"AGENCY","content":"LEO BANGKOK, BANGKOK","is_link":false},{"keyword":"GROUP CHIEF EXECUTIVE OFFICER","content":"SORADA SONPRASIT","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"SORADA SONPRASIT","is_link":false},{"keyword":"GENERAL MANAGER","content":"THANAPORN CHANKITMUNKONG","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"TITIPUN TUBTHONG","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"KAIWAN TEANNGAM\/NUTTHAWUT AMKAMSONG","is_link":false},{"keyword":"HEAD OF CREATIVE","content":"TITIPUN TUBTHONG","is_link":false},{"keyword":"ART DIRECTOR","content":"SUTPRASERT JUNTABUA","is_link":false},{"keyword":"COPYWRITER","content":"NARAVIT HONGSAMUT","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"KAMONTHIP PA-OBTHONG ","is_link":false},{"keyword":"BUSINESS STRATEGY DIRECTOR","content":"VIBHU HARNVARAKIAT","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"WARIN WAIYAVUT\/RATCHADA RUJIWORAKULTHONG","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"PATCHARAPORN WANSUMRIT","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"SIREERAT WASUKHAN","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"WISHARAT RATTANATAYMEE","is_link":false},{"keyword":"MEDIA AGENCY","content":"ZENITH THAILAND, BANGKOK","is_link":false},{"keyword":"MEDIA PLANNING DIRECTOR","content":"JITTINAN JOTIKABUKKANA\/EKKAPHOP CHUENGKUL","is_link":false},{"keyword":"MEDIA PLANNING MANAGER","content":"DAMISA SAE-LIM","is_link":false},{"keyword":"PR AGENCY","content":"BRILLIANT & MILLION, BANGKOK","is_link":false},{"keyword":"PR DIRECTOR","content":"PATSANUN JEENANAT","is_link":false},{"keyword":"PR MANAGER","content":"YATICHAPHAT KITTIWITCHAOWAKUN","is_link":false},{"keyword":"PR SPECIALIST","content":"KANNIT SAISA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PLAYER2, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"CHAW KHANAWUTIKARN","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"MATAD, BANGKOK","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"NEWBRAIN POST PRODUCTION, BANGKOK","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"CINE SOUND STUDIO CO., LTD., BANGKOK","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Thailand’s energy drink market is dominated by a long-established leader with decades of loyalty among blue-collar workers. Habit and familiarity make this category especially hard to disrupt, as labor workers trust results, not promises.\r\n<br>\r\n<br>As a new challenger, Sting entered the market without functional claims or verbal persuasion. “It Must Be Sting” was built on a simple truth: when physical energy suddenly exceeds expectation during hard labor, people don’t analyze it they feel it.\r\n<br>\r\n<br>The campaign aimed to own these moments of extreme, almost unbelievable physical output and connect them directly to Sting. Energy wasn’t explained; it was demonstrated.\r\n<br>\r\n<br>Executed as a series of ultra-short 6-second films inspired by real blue-collar jobs, each film pushes an ordinary task beyond its normal limit. The result is a clear cause-and-effect moment with only one conclusion.\r\n<br>\r\n<br>By removing dialogue and claims, physical performance became the proof positioning Sting as the energy drink that doesn’t need to say it. When the energy hits, it must be Sting.","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.tiktok.com\/@stingthailand\/playlist\/%E0%B8%97%E0%B8%A3%E0%B8%87%E0%B8%99%E0%B8%B5%E0%B9%89%E0%B8%AA%E0%B8%95%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%8C%E0%B8%8A%E0%B8%B1%E0%B8%A7%E0%B8%A3%E0%B9%8C!-7480761946184698631","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.youtube.com\/playlist?list=PLNmMZINeWaAIbPWSFvrPh6vBiL6eIXsty","is_link":true}],"files2":[{"name":"DI08_003.mp4","type":"mp4"},{"name":"DI08_003_DI01L.jpg","type":"jpg"}],"count":2}