{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"SOCIAL FILM","is_link":false},{"keyword":"ENTRANT COMPANY","content":"WOLF BKK, BANGKOK","is_link":false},{"keyword":"TITLE","content":"THE SCENT THAT GIVES YOU THE SCENE","is_link":false},{"keyword":"BRAND","content":"MITH BANGKOK","is_link":false},{"keyword":"ADVERTISER","content":"MEE MIT MAK CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"WOLF BKK, BANGKOK","is_link":false},{"keyword":"GENERAL MANAGER","content":"NATDHEE SOPONDHITIPUN","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"TORSAK CHUENPRAPAR","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"TORSAK CHUENPRAPAR","is_link":false},{"keyword":"CREATIVE GROUP HEAD","content":"GREEPOL BOONSRANGSOM","is_link":false},{"keyword":"ART DIRECTOR","content":"PATTARAWAN LUANGSA-ARD\/TORSAK CHUENPRAPAR","is_link":false},{"keyword":"COPYWRITER","content":"GREEPOL BOONSRANGSOM\/TORSAK CHUENPRAPAR","is_link":false},{"keyword":"AGENCY PRODUCER","content":"CHANOKNAN WONGWISES","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"SIRAPA KANCHANASUPPAWONG","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"SAWARIN JUNTARATIP","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"HAPPY ENDING FILM, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"NAWAPOL THAMRONGRATTANARIT","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"NATDANAI NAKSUWAN","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"PORNPONG WONGWATPONG","is_link":false},{"keyword":"FILM PRODUCER","content":"PACHARIN SURAWATANAPONGS","is_link":false},{"keyword":"SOUND","content":"DISARIN NINLAWONG","is_link":false},{"keyword":"CASTING","content":"SURANGKANA SUWANJINDA","is_link":false},{"keyword":"PROP MASTER","content":"JIRAYOOT CHOMPARAPOL","is_link":false},{"keyword":"STYLIST","content":"KWANHATAI CHITTIWATANA","is_link":false},{"keyword":"ART DIRECTOR","content":"PATCHARANUN TALANON","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"ONE COOL PRODUCTION, BANGKOK","is_link":false},{"keyword":"EDITOR","content":"CHALEAMCHON NATIPAT","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"In the fragrance industry, celebrity presenters have long been the formula for success. Because perfume cannot be seen, touched, or easily described, brands rely on famous faces to help people feel what a scent represents. The message is simple: wear this perfume, and you can be like them.\r<br>\r<br>For its first major campaign, MITH Bangkok chose Baifern Pimchanok, Thailand’s “Queen of Presenters.” But instead of following the usual formula, MITH decided to challenge it.\r<br>\r<br>The Scent That Gives You The Scene shifted the spotlight from the presenter to everyday people who wear MITH, giving them their own moment in the scene. In Thai, the word “scene” carries a double meaning, referring to both a cinematic moment and a moment of confidence in real life.\r<br>\r<br>The film breaks away from conventional celebrity driven fragrance advertising by celebrating ordinary people who are usually behind the camera, giving them the chance to become the presenters instead. Baifern passes her spotlight to the crew and service staff, with the real director and client appearing on screen, reinforcing the campaign’s authentic spirit.","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.tiktok.com\/@mithbangkok\/video\/7557589275169099016","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.facebook.com\/reel\/1535296497916328","is_link":true},{"keyword":"URL 3","content":"https:\/\/www.facebook.com\/reel\/1522740029150929","is_link":true},{"keyword":"URL 4","content":"https:\/\/www.instagram.com\/reel\/DPajsy7E3CG\/","is_link":true},{"keyword":"URL 5","content":"https:\/\/www.youtube.com\/watch?v=JZjPVKOKtP0","is_link":true}],"files2":[{"name":"DI07_006.mp4","type":"mp4"},{"name":"DI07_006_DI01L.jpg","type":"jpg"}],"count":2}