{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PUBLIC SERVICES & CAUSE APPEALS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"CHEIL HONG KONG, HONG KONG","is_link":false},{"keyword":"TITLE","content":"SAFE SKETCH","is_link":false},{"keyword":"BRAND","content":"SAVE THE CHILDREN","is_link":false},{"keyword":"ADVERTISER","content":"SAVE THE CHILDREN","is_link":false},{"keyword":"AGENCY","content":"CHEIL HONG KONG, HONG KONG","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"PAUL CHAN","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"LILI JIANG","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"JACKIE WONG\/IVAN AU","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR","content":"ELSIE LAU\/TUNG HEI LUI\/TONY CHAN","is_link":false},{"keyword":"ART DIRECTOR","content":"ELSIE LAU\/TUNG HEI LUI","is_link":false},{"keyword":"ASSOCIATE ART DIRECTOR","content":"KAVIENG CHENG","is_link":false},{"keyword":"COPYWRITER","content":"PAUL CHAN\/LILI JIANG\/KERRY FAN\/TONY CHAN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ANIMOTION STUDIO LTD\/THINGS THAT MOVE LTD., HONG KONG","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"In Hong Kong, child abuse cases surged by over 50% in 2023, highlighting the urgent need for intervention.\r<br>\r<br>A tragic high-profile case in which a five-year-old girl's drawing led to her parents’ murder conviction further underscored this necessity.\r<br>\r<br>In response, the Mandatory Reporting of Child Abuse Bill was passed in 2024, requiring teachers to report suspected abuse. \r<br>\r<br>However, research revealed that most teachers lack the training to recognise signs of abuse—particularly those hidden in children’s drawings.\r<br>\r<br>Understanding that abused children often conceal subconscious clues in their artwork, we designed an app, ‘Safe Sketch’, to empower teachers in analysing these drawings for potential signs of abuse. \r<br>\r<br>Users scan children's artwork, which is then analysed using a database of over 200,000 images to identify subtle clues.\r<br>\r<br>Results have demonstrated that ‘Safe Sketch’ serves as a vital tool for safeguarding children, effectively addressing a pressing social issue and fostering a safer environment for vulnerable kids.\r<br>\r<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.seeourfilm.com\/safesketch","is_link":true}],"files2":[{"name":"DI06_001.mp4","type":"mp4"},{"name":"DI06_001_DI01L.jpg","type":"jpg"}],"count":2}