{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"AUTOMOTIVE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU CREATIVE INC., JAKARTA","is_link":false},{"keyword":"TITLE","content":"TIMELESS RELIABLE","is_link":false},{"keyword":"BRAND","content":"HONDA BEAT","is_link":false},{"keyword":"ADVERTISER","content":"ASTRA HONDA MOTOR","is_link":false},{"keyword":"AGENCY","content":"DENTSU INDONESIA, JAKARTA","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"ELVIRA JAKUB","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"DEFRI DWIPAPUTRA","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR","content":"AKHMAD N","is_link":false},{"keyword":"CREATIVE GROUP HEAD","content":"ACHDA S","is_link":false},{"keyword":"ART DIRECTOR","content":"RYAN M\/FAIZ R","is_link":false},{"keyword":"COPYWRITER","content":"NAAFIA M","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Honda BeAT was launched 18 years ago and remains one of the most loved and reliable small automatic motorcycles in Indonesia. It’s a bike millions of Indonesians depend on every day—and one you can easily spot anywhere, literally on the street. To prove this long-standing reliability, Honda BeAT introduced Timeless Reliable, a print-led idea built on real-world evidence. The concept was simple: show the same Honda BeAT, parked in the same location, across different years, captured through Google Street View. No recreations. No staging. Just time revealing the truth.\r<br>However, due to platform restrictions, Google Street View visuals couldn’t be used directly in traditional print ads. Instead of abandoning the idea, the execution was reimagined. The visuals were replaced with QR codes, each named after the street where a Honda BeAT was found. When scanned, the codes led audiences to real Google Street View comparisons shown side by side—same bike, same location, different years—mirroring the original print layout.\r<br>\r<br>With no edits or setups, the idea delivered undeniable proof of Honda BeAT’s lasting quality across Indonesia’s streets. The campaign reached over 2.4 million people and achieved a 0.4%+ active engagement rate—significantly higher than typical print-to-digital benchmarks.","is_link":false},{"keyword":"URL","content":"https:\/\/timelessbeat.com","is_link":true}],"files2":[{"name":"DI02_002.mp4","type":"mp4"},{"name":"DI02_002_DI01L.jpg","type":"jpg"}],"count":2}