{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"INCLUSIVE DESIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"CHEER SIGNS","is_link":false},{"keyword":"BRAND","content":"TOKYO METROPOLITAN GOVERNMENT","is_link":false},{"keyword":"ADVERTISER","content":"TOKYO METROPOLITAN GOVERNMENT","is_link":false},{"keyword":"AGENCY","content":"TBWA\\HAKUHODO INC., TOKYO\/\r\nNHK GLOBAL MEDIA SERVICES, INC., TOKYO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"TAKAHIRO HOSODA","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"SUGURU KATO","is_link":false},{"keyword":"ART DIRECTOR","content":"KATSUYA ARAI","is_link":false},{"keyword":"COPYWRITER","content":"KEI HIRASA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"SHUN SASAKI\/WATARU ITO\/YOSHI ISOHATA\/KAZUMA UEDA\/MITSUHIRO NISHIMURA\/RYUNOSUKE UMEDA\/KANAE IMAZU","is_link":false},{"keyword":"HEAD OF PRODUCTION","content":"HIROTAKA FUKATSU ","is_link":false},{"keyword":"MOTION DESIGNER","content":"KIYOTAKA SUMIYOSHI","is_link":false},{"keyword":"PHOTOGRAPHER","content":"CHINAMI UEMATSU","is_link":false},{"keyword":"EDITOR","content":"NOBUO MITA","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"RYUSUKE TAIRA","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"MIN LIU","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"ATSUSHI KIKKAWA","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"TAKANORI AKAHOSHI","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"YUNA MOGI","is_link":false},{"keyword":"PLANNER","content":"NATSUMI WADA\/ERI MAKIHARA\/SHOGO NISHIWAKI\/SHIORI SAITO\/MIO KAKIUCHI\/MASAKAZU KOBAYASHI\/\r\nTAKASHI SHOZAKI\/HIROE OHASHI\/YASUTO OKUMURA\/ERI NASU\/MAKI YAMADA\/SOU SATO\/MIO NAKATA\/YUMI HASEYAMA\/\r\nKODAI HAYASHI\/KENJI JINPACHI","is_link":false},{"keyword":"PR AGENCY","content":"MATERIAL INC., TOKYO","is_link":false},{"keyword":"PR DIRECTOR","content":"HARUKI MACHIYAMA","is_link":false},{"keyword":"PR PRODUCER","content":"KENTA YAMAGUCHI","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"AOI PRO. INC., TOKYO\/HAKUHODO PRODUCT'S INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"NOBUYUKI YAMATSU","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"JUN ISHIZAKI","is_link":false},{"keyword":"FILM PRODUCER","content":"MINORI NAGAI","is_link":false},{"keyword":"ASSOCIATE PRODUCER","content":"HAYATO NAKAYAMA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"SHUN TANAKA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"REDHILL INC., TOKYO","is_link":false},{"keyword":"EDITOR","content":"KENTO SHIGENOBU","is_link":false},{"keyword":"MIXER","content":"SATOSHI NISHIOKA","is_link":false},{"keyword":"VISUAL EFFECTS","content":"YASUHIRO SATO","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BLACK CAT WHITE CAT, TOKYO","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"ERIK REIFF","is_link":false},{"keyword":"MUSIC COMPOSER","content":"RYU ISHIZAWA","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"AMANA INC., TOKYO","is_link":false},{"keyword":"PHOTOGRAPHER","content":"SOGEN TAKAHASHI","is_link":false},{"keyword":"RETOUCHER","content":"EMI TORIUMI","is_link":false},{"keyword":"PRINT PRODUCER","content":"MAYU TEZUKA\/RYOTA KAJIHARA","is_link":false},{"keyword":"ASSOCIATE PRODUCER","content":"KOTA TAKAO\/JURI TAKAHASHI","is_link":false},{"keyword":"CAMERA","content":"SONNZINN","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Cheer Signs is a physical language of cheering developed for Deaf athletes.\r\n<br>For generations cheering has relied on sound—applause, chants, and songs—making it inaccessible to Deaf athletes.\r\n<br>Cheer Signs enabled encouragement to be delivered visually, reaching Deaf athletes directly.\r\n<br>It was an act of designing a form of cheering the world had yet to see.\r\n<br> \r\n<br>Developed by Deaf and hearing people working as one team,\r\n<br>Cheer Signs is built on universal sign language and incorporates Deaf-specific rhythm and expressive movements.\r\n<br>It consists of multiple cheering forms adapted to different sports and situations, each carrying a distinct message of support.\r\n<br>\r\n<br>The cheering squad uniforms were designed for good visibility from a distance,\r\n<br>featuring turquoise blue—an iconic color of Deaf culture—around the arms to make movements easy to recognize.\r\n<br> \r\n<br>Over approximately two years of testing and refinement leading up to the Tokyo Deaflympics, Cheer Signs spread nationwide.\r\n<br>During the Games, venues were filled with Cheer Signs, creating a cultural movement.\r\n<br>The Deaflympics recorded the highest attendance in its 100-year history, with numerous world records achieved.\r\n<br>In addition, Cheer Signs was adopted by over 200 elementary schools, becoming a symbol of inclusion. \r\n<br>","is_link":false}],"files2":[{"name":"","type":"pdf"}],"count":1}