{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"INTEGRATED DESIGN CAMPAIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"NO LABELS","is_link":false},{"keyword":"BRAND","content":"NIKKA WHISKY","is_link":false},{"keyword":"ADVERTISER","content":"ASAHI BREWERIES, LTD.\/THE NIKKA WHISKY DISTILLING CO. LTD","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"YOSHIHIRO YAGI","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"NOBUAKE HASHIMOTO\/KOSUKE SHINSHI\/HARUKO TSUTSUI\/SHOHEI MAEDA","is_link":false},{"keyword":"ART DIRECTOR","content":"HIROYUKI KATO\/RINSHIRO FUJIKI","is_link":false},{"keyword":"ENGLISH COPYWRITER","content":"SCOTT LEHMAN","is_link":false},{"keyword":"COPYWRITER","content":"ERIKO ISHIBASHI\/MINAMI NAKAZAWA","is_link":false},{"keyword":"CREATIVE PRODUCER","content":"MASAKAZU TOYOOKA\/ASAMI SATO","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"KOTARO MITA\/YASUHIRO SHIMADA\/MASAHIKO HIBINO","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PYRAMID FILM INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"TAKUYA DEMURA\/MAMI KAWASHIMA","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"FUMIHITO KATAMURA","is_link":false},{"keyword":"CAMERAMAN","content":"FUMIHITO KATAMURA\/HITOMI YAMAMOTO","is_link":false},{"keyword":"GAFFER","content":"KENSHI SUDO","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"RISA NAKATOMI","is_link":false},{"keyword":"FILM PRODUCER","content":"MASAHARU NAKASHIMA\/JUNKI YODA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"MITSUHIRO KOGA\/YOUTA SUZUKI\/MASAMUNE HATANO\/KAISEI TERAMURA","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"KENGO INOUE","is_link":false},{"keyword":"LIGHTING","content":"HIDEYUKI TAKAYA\/RYOTARO TAKI","is_link":false},{"keyword":"CASTING","content":"RYOHEI SHONO","is_link":false},{"keyword":"STYLIST","content":"TOSHIO TAKEDA","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"SHINJI KONISHI","is_link":false},{"keyword":"OTHER FILM PRODUCTION CREDITS","content":"YASUHITO OGASAWARA\/KATSUYUKI HATA\/NORIKO SAOTOME\/JUN NAKAMURA\/MARU","is_link":false},{"keyword":"EDITOR","content":"KANTA WATANABE\/RYOSUKE MURAKAMI\/MASAYA YOSHIDA","is_link":false},{"keyword":"COLORIST","content":"HARUHIKO TAKAYAMA","is_link":false},{"keyword":"MIXER","content":"AYUMI KATO","is_link":false},{"keyword":"POST PRODUCER","content":"TOMOKO TAKAHASHI","is_link":false},{"keyword":"SOUND PRODUCER","content":"KATSUYA YAMADA","is_link":false},{"keyword":"MUSIC COMPOSER","content":"HARUKA NAKAMURA\/MABANUA\/TORU SASAKI","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"LULL INC., TOKYO\/CREATIVE POWER UNIT, TOKYO\/DENTSU LIVE INC., TOKYO","is_link":false},{"keyword":"RETOUCHER","content":"SUNAO SAKURAI","is_link":false},{"keyword":"DESIGNER","content":"MASASHI FUJITA","is_link":false},{"keyword":"PRINT PRODUCER","content":"SHINYA TAMURA","is_link":false},{"keyword":"PRODUCER","content":"NAO YAMAZAKI\/MIYUKI TAKIZAWA\/SAYA YAMAMURA\/HIROKI NAGAKAWA\/KOUHEI MURATA","is_link":false},{"keyword":"ART DIRECTOR","content":"DAISUKE HATAKEYAMA","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Whisky is a matter of personal preference, and consumer purchasing decisions are often determined by brand name, place of origin, and price. In Japan, the market has been uniquely shaped by widespread popularity of the highball (whisky and soda), which has been aggressively advertised by many whisky producers. This has created a highly polarised market, sharply divided between premium brands and mass-market products. Overseas, Nikka’s premium whiskies are highly acclaimed, but most Japanese are unaware of this, and of the company’s long history. Our work was a major branding project for Nikka Whisky in Japan. We created print and OOH advertising, a brand book, promotional items, videos, and the concept for a new flagship bar and shop in one of Tokyo’s trendiest districts. We developed a new brand story based on the founder of Nikka Whisky’s belief that ‘whisky is not just a drink, but a spirit that inspires people to celebrate the joy of life’. We stripped away all labels — from the product, and from the people who consume it — and depicted a life unbound by conventional perceptions about age, gender, and social status.","is_link":false}],"files2":[{"name":"DE22_001.mp4","type":"mp4"},{"name":"DE22_001_DI01L.jpg","type":"jpg"},{"name":"DE22_001_DI02L.jpg","type":"jpg"},{"name":"DE22_001_DI03L.jpg","type":"jpg"},{"name":"DE22_001_DI04L.jpg","type":"jpg"},{"name":"DE22_001_DI05L.jpg","type":"jpg"},{"name":"DE22_001_DI06L.jpg","type":"jpg"}],"count":7}