{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"POSTER","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"PEACEFUL WEAPON","is_link":false},{"keyword":"BRAND","content":"THE ONESHOW 2024 EXHIBITION IN JAPAN","is_link":false},{"keyword":"ADVERTISER","content":"THE AD MUSEUM TOKYO","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"YOSHIHIRO YAGI","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"YOKO SEKI","is_link":false},{"keyword":"ART DIRECTOR","content":"TAKANORI MAMADA","is_link":false},{"keyword":"ENGLISH COPYWRITER","content":"SCOTT LEHMAN","is_link":false},{"keyword":"COPYWRITER","content":"MAHO ANEZAKI","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"DENTSU CREATIVE PICTURES INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"RYO HATANO","is_link":false},{"keyword":"FILM PRODUCER","content":"KEI LHARA\/KOTA OGINO","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"EDP GRAPHIC WORKS CO.,LTD., TOKYO\/MAGICHOUR STUDIO INC., TOKYO","is_link":false},{"keyword":"EDITOR","content":"MAKOTO SIMOGAWA\/HIROMI MATSUZAKI","is_link":false},{"keyword":"MOTION GRAPHIC","content":"SHINNOSUKE ARIMA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BACKSLASH INC., TOKYO","is_link":false},{"keyword":"SOUND DESIGNER","content":"EIICHIRO HIRAKO","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"TAKI CORPORATION, TOKYO\/TONE UP CORP., TOKYO","is_link":false},{"keyword":"DESIGNER","content":"DAIYA KARAKAMA\/MAHO SASAKI\/YUMIHO SEKIKAWA\/JIATONG XU\/NAO SATO","is_link":false},{"keyword":"PRINT PRODUCER","content":"JUNICHI KOTA","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Our brief was to develop a branding concept and design motif for The One Show Awards Exhibition 2024 at the Ad Museum Tokyo, and to create posters, promotional materials, videos, and exhibition venue décor for the event. In recent years, the exhibition has attracted a significantly younger audience in Tokyo, and this project aimed to actively engage this new generation while enhancing the overall visitor experience.\r<br>\r<br>Our creative idea was to use fluffy dandelion seed heads as a visual metaphor for brand message transmission. Each individual seed may appear delicate, but in reality, it is a “Peaceful Weapon” in the fight for survival and growth in a competitive world. In the same manner, brands continuously strive to disseminate their messages, undeterred by uncertainty and change.\r<br>\r<br>Through the intricate detailing and meticulous arrangement of dandelion seeds, we expressed the relentless energy of brands and the strategic precision with which they deliver their messages. By maintaining a cohesive design language across all touchpoints, the project heightened awareness of The One Show Awards and created a compelling, immersive exhibition experience for a new generation of audiences engaging with creativity and culture.","is_link":false}],"files2":[{"name":"DE09_007.mp4","type":"mp4"},{"name":"DE09_007_DI01L.jpg","type":"jpg"},{"name":"DE09_007_DI02L.jpg","type":"jpg"},{"name":"DE09_007_DI03L.jpg","type":"jpg"},{"name":"DE09_007_DI04L.jpg","type":"jpg"},{"name":"DE09_007_DI05L.jpg","type":"jpg"}],"count":6}