{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PRODUCT DESIGN: INNOVATIVE DESIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"SMART EYE CAMERA","is_link":false},{"keyword":"BRAND","content":"OUI INC.","is_link":false},{"keyword":"ADVERTISER","content":"OUI INC.","is_link":false},{"keyword":"AGENCY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"TAKAHIRO HOSODA","is_link":false},{"keyword":"ART DIRECTOR","content":"YASUNOBU HIDESHIMA","is_link":false},{"keyword":"COPYWRITER","content":"SHOHEI HASHIMOTO","is_link":false},{"keyword":"TRANSCREATOR","content":"ERIC ELLEFSEN\/AYAKA HAMATANI","is_link":false},{"keyword":"TECHNICAL DIRECTOR","content":"EIKI KUROKAWA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"TAKESHI IKOMA","is_link":false},{"keyword":"MOTION GRAPHICS DESIGNER","content":"KIYOTAKA SUMIYOSHI","is_link":false},{"keyword":"EDITOR","content":"NOBUO MITA","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"TOSHIATSU KOBAYASHI","is_link":false},{"keyword":"PR AGENCY","content":"OUI INC., TOKYO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"EISUKE SHIMIZU","is_link":false},{"keyword":"CHIEF HARDWARE ENGINEER","content":"RYOTA YOKOIWA","is_link":false},{"keyword":"CHIEF OPERATING OFFICER","content":"SHINTARO NAKAYAMA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ROM INC, TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"KOTA WATANABE","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"KOTA WATANABE","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BLACK CAT WHITE CAT, TOKYO","is_link":false},{"keyword":"SOUND PRODUCER","content":"SEIYA MATSUMIYA","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"AMANA INC.\/TAKI CORPORATION, TOKYO","is_link":false},{"keyword":"PHOTOGRAPHER","content":"AKANE","is_link":false},{"keyword":"DESIGNER","content":"AYUMI MATSUMIYA\/CHIHIRO OGAWA","is_link":false},{"keyword":"PRINT PRODUCER","content":"KENJI HASHIMOTO\/KOTA TAKAO","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"There are 44 million blind people worldwide.\r\n<br>In developing countries, the reason is that patients lack access to proper eye care.\r\n<br>In the regions where they live, there are no ophthalmologists.\r\n<br>As a result, many people lose their sight to diseases that are actually preventable or treatable.\r\n<br>We took on the challenge of delivering eye care to people around the world and reducing global blindness.\r\n<br>We focused on one key reality: while there are no ophthalmologists nearby, there are general physicians.\r\n<br>What if general doctors could become eye doctors?\r\n<br>\r\n<br>This question led us to develop the Smart Eye Camera.\r\n<br>It is a product that enables eye examinations simply by attaching it to a smartphone.\r\n<br>Manufactured with 3D printing.\r\n<br>Offered at a dramatically lower cost.\r\n<br>Lightweight and compact in form.\r\n<br>Equipped with tutorials that anyone can use.\r\n<br>We meticulously designed every aspect to ensure adoption in developing countries.\r\n<br>The result was a unique product unlike any existing medical device or similar solution.\r\n<br>\r\n<br>As a result, it has been introduced in 60 countries and regions worldwide,\r\n<br>and eye examinations have been conducted for 100,000 people.","is_link":false}],"files2":[{"name":"DE04_003.mp4","type":"mp4"},{"name":"DE04_003_DI01L.jpg","type":"jpg"}],"count":2}