{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PRODUCT DESIGN: INNOVATIVE DESIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DMINUSONE, SEOUL","is_link":false},{"keyword":"TITLE","content":"THE WEARABLE EXTINGUISHER","is_link":false},{"keyword":"BRAND","content":"KOREA FIRE PROTECTION ASSOCIATION, NATIONAL FIRE AGENCY","is_link":false},{"keyword":"ADVERTISER","content":"KOREA FIRE PROTECTION ASSOCIATION, NATIONAL FIRE AGENCY","is_link":false},{"keyword":"AGENCY","content":"DMINUSONE, SEOUL","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"DONGGIL KIM\/JANGHAN KIM","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"DONGGIL KIM\/JANGHAN KIM","is_link":false},{"keyword":"ART DIRECTOR","content":"GISOL YOON\/JEONGMIN YU\/JISOO LEE","is_link":false},{"keyword":"COPYWRITER","content":"YEDAM HAN","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"HOJIN HWANG\/SEONGMIN LEE","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"EPISODE FILMS, SEOUL","is_link":false},{"keyword":"DIRECTOR","content":"EUNWOO CHOI","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"The Wearable Extinguisher: A new, quick-response, and senior-friendly safety apron designed to empower the elderly in achieving immediate response to kitchen fires.\r\n<br>\r\n<br>In South Korea, 45.7% of residential fires start in the kitchen. As kitchens are filled with cooking oil and flammable materials, they require immediate response. While these environments are high-risk, the elderly face the greatest danger due to slower reaction times and the physical difficulty of handling a heavy, standard fire extinguisher. As a brand dedicated to protecting lives from fire, our objective was to create an intuitive, senior-friendly safety solution.\r\n<br>\r\n<br>We discovered the apron always in the kitchen, always closest to fire. Then, we redesigned it using flame-retardant material from front to back. Worn as an apron in everyday life, but in emergency, it becomes a guardian simply by covering the flames.\r\n<br>\r\n<br>We distributed these aprons to the elderly. As the campaign gained attention, several government institutions provided additional funding. This enabled the production of more aprons, helping to protect even more seniors.\r\n<br>\r\n<br>Functionality:\r\n<br>1. Certified flame-retardant Fabric: Approved by Korea Testing & Research Institute.\r\n<br>2. Senior-friendly Design: 93% lighter than a standard fire extinguisher.\r\n<br>3. Easy & Quick: Just take it off and cover the fire.","is_link":false}],"files2":[{"name":"DE04_001.mp4","type":"mp4"},{"name":"DE04_001_DI01L.jpg","type":"jpg"}],"count":2}