{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PRODUCTION DESIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"VML GROUP THAILAND, BANGKOK","is_link":false},{"keyword":"TITLE","content":"DALAH'S SPOILER BILLBOARD","is_link":false},{"keyword":"BRAND","content":"NETFLIX","is_link":false},{"keyword":"ADVERTISER","content":"NETFLIX THAILAND","is_link":false},{"keyword":"AGENCY","content":"VML THAILAND, BANGKOK","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"PARATTAJARIYA JALAYANATEJA","is_link":false},{"keyword":"GLOBAL CHIEF CREATIVE OFFICER","content":"DEBBI VANDEVEN","is_link":false},{"keyword":"DEPUTY GLOBAL CHIEF CREATIVE OFFICER","content":"RAFAEL PITANGUY","is_link":false},{"keyword":"APAC CHIEF CREATIVE OFFICER","content":"PAUL NAGY","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"PARK WANNASIRI","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"NATKANATE RUENGRUJMETHAKUL","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR","content":"STEFANIA KIJJAROENTORN\/WARANGRAT RATTANABUMRUNG","is_link":false},{"keyword":"CREATIVE GROUP HEAD","content":"RUJRADA RIENVATANA","is_link":false},{"keyword":"ART DIRECTOR","content":"NUTKRITTA LERTPITIWATANA","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"JIROJ MECHOOJIT\/WASCHARIN PONGSIRIVILAS","is_link":false},{"keyword":"AGENCY PRODUCER","content":"CHAYANIST ROBARD","is_link":false},{"keyword":"PROJECT MANAGER","content":"NUTTHAPHOL THANI","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"SIRINA SHINKHEM","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"LALLALITA KUMKHUNTEE","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"PHATTRAKORN PHATTHANACHAN","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"SAKILA BANYAN","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"SIRADA SRITEERAROJ","is_link":false},{"keyword":"MEDIA AGENCY","content":"H+, BANGKOK","is_link":false},{"keyword":"PR AGENCY","content":"THE SECRET FARM, BANGKOK","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"LET'S GET NUTS CO., LTD., BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"PIBOONWAT PREMSRIPECH","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"PIBOONWAT PREMSRIPECH","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"PIBOONWAT PREMSRIPECH","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"INBLOOM, BANGKOK","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Thailand, Netflix research showed spoilers for mystery series spread within 7–10 days—a major threat to enjoyment and to launch performance. In a crowded streaming market, the challenge was to build immediate awareness and drive viewing before the spoiler window closed. To launch Dalah: Death and the Flowers—a story of a floral designer with a dark secret—Netflix embraced the behaviour. Dalah’s Spoiler Billboard was a living installation in central Bangkok, crafted from fresh flowers that withered to reveal the killer’s face: a real-time spoiler in public. Streamed live and amplified by in-character posts from “Dalah,” it turned fear of spoilers into a countdown to watch now. Effectiveness: the campaign drove nationwide conversation (12.6M impressions, 3.3M reach, 296K conversations, est. $157K PR value) and propelled the series to #1 on Netflix Thailand, meeting the objectives of urgent viewership and high earned reach within the first week.","is_link":false}],"files2":[{"name":"CP08_001.mp4","type":"mp4"},{"name":"CP08_001_DI01L.jpg","type":"jpg"}],"count":2}