{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ILLUSTRATION","is_link":false},{"keyword":"ENTRANT COMPANY","content":"HAKUHODO GRAVITY INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"CRAFTMAN.SHIPS","is_link":false},{"keyword":"BRAND","content":"SHIPS","is_link":false},{"keyword":"ADVERTISER","content":"SHIPS","is_link":false},{"keyword":"AGENCY","content":"HAKUHODO GRAVITY INC., TOKYO\/HAKUHODO CABIN INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"RYO HOZOJI","is_link":false},{"keyword":"ART DIRECTOR","content":"KENTARO HARANO","is_link":false},{"keyword":"COPYWRITER","content":"KOJI NOZAWA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"YUSUKE TABATA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"HAKUHODO CABIN INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"ATSUSHI MAKINO ","is_link":false},{"keyword":"CAMERAMAN","content":"AKITOSHI YAMADA","is_link":false},{"keyword":"FILM PRODUCER","content":"DAICHI YAGINUMA\/RISA OGAWA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"HIKARU OOISHI\/TOSHIHISA NAKAJYO","is_link":false},{"keyword":"EDITOR","content":"KENTA KAWAUCHI\/SAKIKO TOMITA","is_link":false},{"keyword":"ILLUSTRATOR","content":"SHINCO UEMATSU","is_link":false},{"keyword":"ANIMATOR","content":"AKIKO ISOBE\/MIKIKO ISHIZAWA\/SATOSHI YAO","is_link":false},{"keyword":"SOUND ENGINEER","content":"MASUMI TAKINO","is_link":false},{"keyword":"MIXER","content":"DAIKI ITO","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"HARUNA BEPPU","is_link":false},{"keyword":"EMBROIDERY","content":"YUSUKE UCHIDA\/CHIKAKO UCHIDA","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In the rapidly evolving landscape of fashion, SHIPS stands as a pioneer of the \"Select Shop\" culture, which has curated global fashion styles for Japanese sensibilities since 1975. As the brand reached its 50th anniversary, it faced a dual challenge: a retail market dominated by fast-fashion efficiency and a society experiencing \"digital fatigue\" from \r\nthe rise of AI-generated content. Under the theme \"CRAFTSMAN.SHIPS,\" SHIPS aimed to reaffirm the essential value of \r\nthe \"Human Touch.\"\r\n<br>The project’s cultural significance lies in its revival of \"Monozukuri\"—the traditional Japanese philosophy of meticulous craftsmanship. We intentionally eschewed digital shortcuts, choosing instead the labor-intensive process of \r\nhand-stitching 500 frames. This served as a metaphorical reflection of the brand’s 50-year journey: a slow, steady accumulation of \"one stitch at a time.\"\r\n<br>By utilizing discarded threads from SHIPS’ own warehouses and tasking the actual tailors and artisans associated with the brand with the embroidery, we transformed an anniversary message into an authentic proof of identity. \r\nIn an era of instant gratification, this work serves as a cultural statement, proving that the raw passion of human craft remains the ultimate luxury and the truest form of brand sincerity.","is_link":false}],"files2":[{"name":"CP02_004.mp4","type":"mp4"},{"name":"CP02_004_DI01L.jpg","type":"jpg"}],"count":2}