{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PHOTOGRAPHY","is_link":false},{"keyword":"ENTRANT COMPANY","content":"OGILVY SHANGHAI, SHANGHAI","is_link":false},{"keyword":"TITLE","content":"MAKE LOVE LAST","is_link":false},{"keyword":"BRAND","content":"VIATRIS","is_link":false},{"keyword":"ADVERTISER","content":"VIATRIS: VIATRIS PHARMACEUTICALS CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"OGILVY SHANGHAI, SHANGHAI","is_link":false},{"keyword":"CHIEF STRATEGY OFFICER","content":"CYNTHIA ZHU ","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"LIZ TAYLOR\/REED COLLINS","is_link":false},{"keyword":"GROUP EXECUTIVE CREATIVE DIRECTOR","content":"WEI FEI ","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"JIMMY WANG","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR","content":"TONGFEI LI ","is_link":false},{"keyword":"CREATIVE GROUP HEAD","content":"EVE LIU","is_link":false},{"keyword":"ART DIRECTOR","content":"JAYE WU","is_link":false},{"keyword":"AGENCY PRODUCER","content":"CHRIS LU\/KELLY YANG","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"FRANIE ZHANG\/JADIE GU","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"SELENE LIU","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"KAIM YANG","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"CELINE WU\/SERENA LI","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"BOXCUTTER, AUCKLAND","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"SHOOTING GALLERY ASIA, SHANGHAI","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Viagra is a globally recognized pharmaceutical brand used to treat erectile dysfunction, but in China, it faces unique\r<br>challenges. Direct-to-consumer advertising for prescription drugs is prohibited, and any public discussion around sex\r<br>is culturally sensitive. Additionally, younger consumers are increasingly skeptical of traditional advertising and prefer\r<br>authentic, experience-driven communication.\r<br>At the same time, “520” (May 20)—a modern, internet-born Chinese Valentine’s Day—has become a significant\r<br>cultural moment for couples to celebrate love. So Viagra took this day as an opportunity to communicate its core\r<br>benefit to lovers —supporting four hours of lasting intimacy—without direct claims or medical language. The\r<br>campaign “Make Love Last” was designed to align with cultural nuances, using art to express intimacy, inviting real\r<br>couples to share their intimacy stories, and using long-exposure film photography to capture their lasting intimacy\r<br>enhanced by Viagra in a tasteful, non-explicit way.","is_link":false}],"files2":[{"name":"CP01_002.mp4","type":"mp4"},{"name":"CP01_002_DI01L.jpg","type":"jpg"},{"name":"CP01_002_DI02L.jpg","type":"jpg"},{"name":"CP01_002_DI03L.jpg","type":"jpg"},{"name":"CP01_002_DI04L.jpg","type":"jpg"}],"count":5}