{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ORIGINAL MUSIC","is_link":false},{"keyword":"ENTRANT COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS PVT.LTD., MUMBAI","is_link":false},{"keyword":"TITLE","content":"DESI OON","is_link":false},{"keyword":"BRAND","content":"CENTRE FOR PASTORALISM","is_link":false},{"keyword":"ADVERTISER","content":"CENTRE FOR PASTORALISM","is_link":false},{"keyword":"AGENCY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"SURESH ERIYAT","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NILIMA ERIYAT","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"DIRECTOR","content":"SURESH ERIYAT","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"BILU TOM MATTHEW","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"BILU TOM MATTHEW\/ARUN KUMAR","is_link":false},{"keyword":"CAMERA","content":"AMAN GUPTA","is_link":false},{"keyword":"GAFFER","content":"ARUN KUMAR","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NILIMA ERIYAT","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"NISHANT AJAY NANDGAONKAR\/JAY GONDALIA","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"ISHA GUPTA","is_link":false},{"keyword":"ANIMATICS & CHARACTER DESIGN","content":"ADITHI KRISHNADAS ","is_link":false},{"keyword":"COLOR LAYOUTS & TITLE DESIGN","content":"NIJIN NAZEEM","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"ANIMATOR","content":"AMAN GUPTA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"CANARIES POST SOUND, MUMBAI","is_link":false},{"keyword":"SOUND DESIGNER","content":"RESUL POOKUTTY (CAS) (MPSE)\/VIJAY KUMAR (MPSE)","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"RAJAT DHOLAKIA ","is_link":false},{"keyword":"MUSIC COMPOSER","content":"RAJAT DHOLAKIA ","is_link":false},{"keyword":"LYRICIST & LEAD SINGER","content":"SWANAND KIRKIRE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film explores the deep connection between Deccani wool, the land, and its people, highlighting its cultural, spiritual, and ecological significance. It delves into the resilience of the Deccani sheep, the traditions of shepherding, and the sacred role of wool in daily life. Through the story of Balu Mama and his revered flock, the film contrasts a rich heritage with the modern neglect of India’s native sheep and wool industry. In the face of this decline, it raises a poignant question—can the wisdom of the past inspire a future where shepherding and pastoral traditions are valued once again?","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"The music of Desi Oon was conceived as a tool of empowerment and reconnection for pastoralist communities facing the decline of the wool economy and the erosion of traditional livelihoods. The film aims to re-energize and unite shepherds, reminding them that their way of life represents a sustainable, climate-balanced system urgently needed today.\r<br>\r<br>To address pastoralists directly, the soundtrack draws from the language of folk music. Lyrics were composed in familiar melodic structures and tempos drawn from traditional Deccani shepherd songs, ensuring immediate emotional recognition. The score features three to four native singing styles from the Deccani region, performed entirely with live instruments, including rare folk instruments specific to the region.\r<br>\r<br>The simplicity and sing-along quality of the music keeps the film evocative and playful rather than preachy, allowing the message to travel across audiences beyond the folk belt.","is_link":false}],"files2":[{"name":"CF13_001.mp4","type":"mp4"}],"count":1}